Content Marketing: Three Essentials

I've been doing a lot of reading lately on content marketing, inbound marketing, and/or content strategy. (I say and/or because, to me, these are variations on a theme; opinions vary and I reserve the right to change my mind.) I've come to a few conclusions recently from all this reading (and some doing as well).…

My Personal Guide to Twitter Or When It’s OK to Talk About Mankinis

Mankinis really do enter into this; be patient. I've been active on Twitter for 4 or so years now. Initially using my own account for work (@bduhon) then creating an AIIM account to represent the AIIM Community (initially @AIIMcommunity until I realized I could save a few characters by changing to @AIIMcmty). What follows is…