My second Stream of Consciousness Saturday attempt. Wrote this on Saturday, even though posting just now. Idea was to use “air, earth, fire, water” and/or “element” as the kickstarter. As always, check out LindaGHill.com for the complete rules of the road on this.
I saw this on Dan Antion’s blog yesterday while waiting on the wife in The Loft (lotsa bored guys in there). Great idea. Here’s my effort. The thing to do is to just write using all/some of the words: bet, bit, but, bat, bot. The idea is from LindaGHill’s blog and the rules are here.
I bet the bat would bite the bot a bit, but the reverse turned out to be true.
Baseball is not my sport. I played for a few years. The last three times I was at bat, I was hit by the ball. This would be why I just pay attention to football (real football, not the footsy stuff that the English and rest of the world follow).
I still like to watch a little soccer. Currently, listening to the wife talk about how bad Arsenal is as they collapse against Swansea. And how bad the ref sucks (he does). And even though the only sport I really follow is football, mostly NFL, I do enjoy watching excellent performances regardless of the sport. Tim Howard’s performance in the World Cup this summer was incredible.
I’m looking forward to a day when bots become useful — searching out and delivering relevant and useful advice, purchases, and stuff you’d like — electronic butlers as it were (will be?). And while videos of cats riding on vacuum cleaners are awesome; I’m looking forward to when robots are more functional and useful. Who wouldn’t want a Rosie from The Jetsons?
Perhaps I’m biased, but editing is the umami of content marketing. Umami is the 5th flavor that enhances all others. Good editing makes everything better.
I’m not talking about the grammar stuff — that’s assumed. And I’m not talking about the edit your writing part of writing.
I think my parents still think most of editing is making sure the commas are in the right spots and everything is spelled correctly [Note: any consistent error becomes house style]. Editing is much more than that, it’s also parsing through and shaping the ideas for your audience and the medium you’re using (words, video, graphic, etc.). Continue reading Editing Is Umami
I had the good fortune to attend HubSpot’s INBOUND14 event. Great event for content, excuse me, inbound marketing. As I reviewed my notes, these are some of my favorite quotes from the sessions I attended.
“Less is more.” Lindsay Thibeault, Senior Inbound Professor, HubSpot Academy @LindsayRegina
I need this as a tattoo. I’ve heard this one before, but I’ve always been of the opinion that more is more (especially for beer and pizza). Maybe it was the context of the session and having really been thinking about the lessons and applying them to what we do, that it finally struck a nerve with me. Continue reading INBOUND14: Do what you love