A few months ago, I picked up a daily meditations book.
It then sat on one of my groaning bookshelves for a while. I rediscovered it while book shopping in my library and thought I’d start on January 1 with a daily reflection. (I did. This is just the first one I’m blogging about.)
So I thought I’d share them. In the hopes that maybe they’ll get you thinking too (whoever you are), regardless of whether you read the drivel below or not.
One of the lessons I’m reminded of again and again when marketing is that
no one cares about you; it’s our job to make them.
This is the first in a series of posts I’m doing as I sort through (in my head) issues around inbound. I’ve called it The Cheeky Guide to Content Marketing (#CGTCM). I think I picked up “cheeky” from the MIL, who uses the word a lot.
I have had grand designs to even turn this into an ebook at some point. There are plenty of inbound ebooks on strategy and what you should do. Many of them aren’t very down and dirty though — or talk about the agony of creating something good that just doesn’t work.