Tales of Tails and Tall Tales #SoCS

https://lindaghill.com/2018/02/09/the-friday-reminder-and-prompt-for-socs-feb-10-18/

bunyan and babe
Paul Bunyan and Babe the Blue Ox; I LOVE a cheesy roadside attraction. This one is in Minnesota. Photo: Dwayne on Flickr.

The first thing I thought of was something definitely inappropriate – I had read “tale” as “tall” and then there was “tail” and, well, I’ve got a filthy mind.

Draw your own conclusions.

Then I thought of puppy dog tails. There’s a shortage of those in the house, given Knox and Oscar are boxers and don’t have tails.

Thank God in the case of Knox because we’d constantly be bruised and battered given his ability to wag his nubby at 1,000 miles an hour.

Then I thought of “Tall Tails” but in a G-related way. Continue reading Tales of Tails and Tall Tales #SoCS

Beware the Inbound Marketing Carnival Barkers!

carnival barker vermont state fair
Barker at the Grounds of the Vermont State Fair, circa 1904. Library of Congress on Flickr.

Step right up!

Step right up!

And look at the wonder of the modern marketing machine.

SEO, blogs, automation, all in one space from one provider.

Never have to do anything yourself

Turn it on and watch it go.

Leads for you.

More leads than you can handle.

All you have to do is sign right here. . .

I’m sure this happens in every industry, but it seems especially pernicious in the two I’ve spend my working life in – IT and marketing.

What “this” am I talking about? Continue reading Beware the Inbound Marketing Carnival Barkers!

In Other Words . . . I Might Be an Idiot #SoCS

socs-badge-2017-18-e1503097084778“In other words” is a phrase that, now that I think about it, drives me semi-nutty.

Because, “in other words” you couldn’t figure out how to say what the hell it was you wanted to say the first time.

If you do that, just say “let me put it another way.”

Oh. Crap.

I just realized that sounds pretty douchy too.

It’s hard to say what you want to say sometimes. Continue reading In Other Words . . . I Might Be an Idiot #SoCS

Have You Ever Discounted Someone Not Wearing a Tie?

trex hates pushupsCause every girl crazy ’bout a sharp dressed man. – ZZ Top

Have you ever discounted or ignored great advice because the person giving it was dressed in shorts and a t-shirt?

Or a bathrobe?

Or jeans and t-shirt with a dinosaur trying to do pushups (one of the favorite shirts I own).

In certain parts of the business world, there’s a fetish for a suit and tie as the mark of someone “serious.”

I say that’s nucking futs. Continue reading Have You Ever Discounted Someone Not Wearing a Tie?

Tales of Marketing and Sales: Help Me, Help You

sad man kneeling on one knee, looking at young attractive woman
What talking to sales often feels like. 

All you marketers have been down this road before, a sales team that says you aren’t helping yet is a black hole when you ask “how can we help?”

It’s . . . frustrating, right?

We’re going through that with a few of our clients now.

Marketing essentially has two jobs:

  1. Bring people to the table to make a purchase (either directly or via a salesperson, depending on the product)
  2. Lay the groundwork of awareness and trust that you’re a company worth spending money with

Continue reading Tales of Marketing and Sales: Help Me, Help You

It’s Never Too Late . . .

Jan 4 it is never too late to be what you might have been

A few months ago, I picked up a daily meditations book.

It then sat on one of my groaning bookshelves for a while. I rediscovered it while book shopping in my library and thought I’d start on January 1 with a daily reflection. (I did. This is just the first one I’m blogging about.)

So I thought I’d share them. In the hopes that maybe they’ll get you thinking too (whoever you are), regardless of whether you read the drivel below or not.

I’ve never seen this quote before. Continue reading It’s Never Too Late . . .

No One Cares About You #CGTCM

no one cares, red stamp on a grunge paper textureOne of the lessons I’m reminded of again and again when marketing is that

no one cares about you; it’s our job to make them.

This is the first in a series of posts I’m doing as I sort through (in my head) issues around inbound. I’ve called it The Cheeky Guide to Content Marketing (#CGTCM). I think I picked up “cheeky” from the MIL, who uses the word a lot.

I have had grand designs to even turn this into an ebook at some point. There are plenty of inbound ebooks on strategy and what you should do. Many of them aren’t very down and dirty though — or talk about the agony of creating something good that just doesn’t work.

Cuz that sucks.  Continue reading No One Cares About You #CGTCM