The Vocabulary of Inbound Marketing: The Layperson’s Guide to Terms You Need to Know

Every industry has its shorthand and insider-speak. Inbound marketing is no exception. But we do find ourselves talking with clients and prospects about CTAs, downloadable assets, campaigns, smart lists, and smart CTAs and assume they know what we’re talking about. And that’s not, uh, smart on our part. Here’s a quick guide to what all…

The Trite, But True, Key to Life #SoCS

Zetan's Book of All Knowledge from The Circle of Iron. Snipped from the movie. Sometimes the journey of self reflection involves a king fu movie. There aren’t many things I know to be true, but I do know that the key to being happy is to be happy in oneself.  How we all get there…

I is for Inbound — The Cheeky A-Z Guide for Content Marketing

What's in a name? that which we call a roseBy any other name would smell as sweet; Romeo and Juliet, Shakespeare I use inbound marketing and content marketing nearly interchangeably, even though they aren’t exactly the same. It seems that “inbound” is generally seen as the overarching strategy and that content marketing fits within the…

Don’t Get Sucked Into the Content Strategy Virtuous Spiral of Doom Conundrum

It’s much easier to get a group together to ogle, think, and work on a strategy about a problem than it is to start taking concrete steps to make a problem go away. As someone prone to overthinking, I’m well too aware of this.  A colorful downward spiral of doom! Photo by Harshal Desai on Unsplash As I…

The Beatles Once Performed for 18 People – Don’t Sweat It When Your Content Marketing Blueprints Take Time to Make You World Famous

The Beatles Played Before 18 People - Everybody has to start somewhere. Content marketing can feel like walking to school uphill both ways, in the snow, with no shoes on; especially when you start. It’s different. It’s tough. It takes a different mentality and time for the results to show. Even though you do marketing…

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