The Ghost in the Content Marketing Blog: A Few Tips for Writing Like Someone Else

Caffeine IS required to be a good ghost in the blog, though my preferred deliver vehicle is tea. Photo by Toa Heftiba on Unsplash Real. Honest. Authentic. These are all words content marketing aspires to be. When you’re the ghost in the blog, it’s easy to feel like you’re faking it.  I’ve been ghost blogging for five-ish years…

Blogging Plus 6 Other Cornerstone Content Marketing Tactics — That Work — for Anyone

Without the right foundation, it all comes tumbling down. Photo by Rodolfo Quirós from Pexels What works when it comes to content marketing? Like many things in life, leaning into the basics is a great first step.   Just remember that you need to have a content marketing strategy in place first. Take this blog for example. I started…

You Can Lead a Horse to Water, but . . . You Have a Huge Content Marketing Problem When the Thinking Never Begins

When the Thinking Never Begins Permit me a mini rant. Come along if you’d like, I think you’ll recognize someone you work with. If you don’t, well, the person I’m talking about might just be you (but you’re one of my readers, so I’m thinking not).  We’ve all had the misfortune of working with someone(s)…

Rasslin' Memories Courtesy of Sumo and #SoCS

To BE the man you gotta BEAT the man. WOOOOOO! Ric Flair Don't let the bulk fool you, these guys are tremendous athletes. Photo by Bob Fisher on Unsplash The prompt for today’s Stream of Consciousness Saturday took a sideways path via samurai and bujitsu to be focused on, of all things, rasslin’ (or “wrestling” for you non-southerners…

Connection, Marketing, and Being Human – The One True (and Scary) Thing About Content Marketing

Why trees, roots, and birds in a post about being human? Not sure, other than that this image says "connection" to me in a way many with people just don't. The most important thing companies miss when it comes to marketing (especially content marketing, or inbound marketing if you prefer) is that it’s about making…

Content Marketing Predictions Are As Useful as Fortune Cookies (Without the "In Bed" Jokes)

Over the years, the best advice about content marketing predictions I can think of is to (usually) ignore the predictions.  And, man, I once loved a prediction piece.  These days . . . not so much.  Look at all of these shiny new ideas! (So that I can now ignore the last round of formerly…

6 Blind Marketers and The Inbound Marketing Elephant: Don't Mistake a Single Part for the Whole

I wish I had had a quarter when I took this photo. One of my favorite parables is the 6 blind men and the elephant. (Scroll to the end of the post to read it if you're not familiar and then head on back up here.) When it comes to inbound marketing, we all come…

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