M Is for Mistakes: The Cheeky A-Z Guide for Content Marketing

I hate to make mistakes. Even more than that, I hate to be wrong. I’ll sometimes freeze at making a decision because I don’t want to make the wrong one.  I bet many of you reading this get stuck the same way (if not, please share how you decide to . . . decide). As…

Rediscover the Not-So-Secret Secrets of Content Marketing: 15 Insights From Ogilvy That Will Help Your Business Boom

Photo by Kristina Flour on Unsplash Because I don’t have a background in marketing and I just learned to write on the go, I feel like I need to backfill my knowledge from time to time. I always thought marketing was pretty much PR and throwing in an annoying jingle to invade my brain. Over the last decade,…

Hey, Clients, We Need Your Help to Create the Content People Will Give a Damn About

You can’t just hand us the keys to your marketing efforts and expect success. We need you. Of course, we need to talk about goals, sales hand offs, high-level strategy, and more; but I want to talk today about content. We need access to the industry expertise and customer knowledge you and your co-workers have…

Your Website Is Your Storefront – Are the Windows Broken?

Would you go into a store with busted windows and a doorknob that needed to be jiggled to open? When your website offers no clear path for visitors, THAT’S THE EXACT IMPRESSION YOU GIVE ABOUT YOUR BUSINESS! And with nearly every business transaction in the U.S. today starting out as an online search and visit…

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