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You Don’t Need to Be an Expert at Writing to Write Great Content

Photo by Rita Morais on Unsplash I stumbled across a blog post by Chris Riley a few weeks ago. The main point of the post: experts shouldn’t be afraid to write what they know about and businesses shouldn’t be afraid to use content written by in-house experts. It’s a good post, check it out: Why Non-Writers Often Produce…

Look, Point, Shoot, Shakespearean Insult: Stream of Consciousness Saturday #socs

I struggled with the prompt today because I had no clear way to start. Today’s Stream of Consciousness Saturday from Linda G. Hill prompt is grab the closest book, close your eyes, open a random page, point to a word, and write about that word. I was sitting in the green chair when I read…

Fine Girls, Silence, and Hurting With Johnny Cash #SoCS

Hello darkness my old friendI’ve come to talk with you againBecause a vision softly creepingLeft its seeds while i was sleepingAnd the vision that was planted in my brainStill remainsWithin the sound of silence I’ve been humming this since I saw the prompt for today’s Stream of Consciousness Saturday from Linda Hill: silent/silence. I’ve embedded…

F Is for Fear: The Cheeky A-Z Guide For Content Marketing

I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will…

E Is for Expectations: The Cheeky A-Z Guide for Content Marketing

“A life that is burdened with expectations is a heavy life. Its fruit is sorrow and disappointment.” ― Douglas Adams, The Long Dark Tea-Time of the Soul You absolutely should have expectations for your content marketing efforts. You should expect success. You should expect to see more Web traffic, more leads, and more sales --…

D Is for Difficult: The Cheeky A-Z Guide for Content Marketing

Photo by Casey Horner on Unsplash You will come to a place where the streets are not marked.Some windows are lighted. But mostly they're darked.A place you could sprain both your elbow and chin!Do you dare to stay out? Do you dare to go in?How much can you lose? How much can you win?Oh, The Places You'll Go!…