Marketing Isn’t About Creating a Pretty Brochure 

True confession – I used to think marketing was a load of BS. Yep, before I got into content and inbound marketing, I was an editor. Marketing to me was an endless barrage of crappy email pitches and product press releases. My job as an editor was to separate the wheat from the chaff to…

J Is for Journey – The Cheeky A-Z Guide for Content Marketing

The journey of what seems like 1,000 steps to acquiring a customer starts with your ability to help them solve a problem.  You need to insert yourself into your customer’s story as the sidekick, not the hero.   Your customer is the hero/heroine. They’re Frodo Baggins; you’re Samwise Gamgee.* Or, since it’s awards season, you want…

Are You Ready for Your Closeup? Create Great Marketing Videos for Your Business With These Timeless Tips

If you've got a smart phone, you've got all the recording equipment you need. I'm a late convert to video. I like words. I like to read. When I watch a screen, I want to be entertained with a Saints win, a TV show, or a movie. One of the critical rules in writing is…

It’s Spring: Time to Deadhead Your Content

Our Japanese maple, post de-twigging. I adore the Japanese Maple behind our house. Each fall it drops every leaf and winters as a crazy straw look alike. As it begins to bud each spring, we deadhead it by flicking off its dead twigs. I’m not much of a gardener, but even I know that breaking…

The Beginner’s Mind – So Hard to Keep

I've been a fan of @gapingvoid for years. Love this drawing for today. As you develop any sort of knowledge, it's hard to keep a fresh look at an old topic. I find this especially hard when it comes to writing sometimes. It's easy to become jaded and think, "ugggg, people should already KNOW this…

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