No One Cares About You #CGTCM

no one cares, red stamp on a grunge paper textureOne of the lessons I’m reminded of again and again when marketing is that

no one cares about you; it’s our job to make them.

This is the first in a series of posts I’m doing as I sort through (in my head) issues around inbound. I’ve called it The Cheeky Guide to Content Marketing (#CGTCM). I think I picked up “cheeky” from the MIL, who uses the word a lot.

I have had grand designs to even turn this into an ebook at some point. There are plenty of inbound ebooks on strategy and what you should do. Many of them aren’t very down and dirty though — or talk about the agony of creating something good that just doesn’t work.

Cuz that sucks.  Continue reading No One Cares About You #CGTCM

5 Timeless “Rules” of Social Media and Content Marketing

social media rules of the road are similar to those for content marketingThe rules for social media engagement really haven’t changed much in the last 9 years. True, there are different mores and ways to navigate the various social channels, but the basics are pretty much same same.

From whence does this mind-bending observation cometh?

I was weeding through some old notebooks before tossing them (for those few of you who know me and read this – Yes, I do throw things away. Now and then.). I came across my “rules of the road” draft for commenting/engaging on the AIIM Community.

Because of my career step-to-the-right into doing content marketing, there’s plenty that can be applied there too. Continue reading 5 Timeless “Rules” of Social Media and Content Marketing

Thinking Boxes and Bleeding Ears

thinking cats backgroundFingernails on a blackboard.

That sound foam makes when it’s just creaking and on the edge of snapping.

Gum smackers.

And anytime someone says “Let’s think outside of the box.”

These are all things that make my ears want to bleed.

Continue reading Thinking Boxes and Bleeding Ears

Fear of Writing – The Typo and the Typo Pointer-Outer

typo-assholesTypos (and grammar concerns) terrify folks into paralysis when it comes to writing. What if I make a mistake? Use the wrong word? I don’t know where the commas go. Semi-colons?!?!? OMFG, kill me.

This fear keeps many folks who would otherwise be fantastic contributors to blogs, social media sites, and elsewhere from sharing insights and knowledge that others would find useful. I’ve seen people who successfully started and then ran large IT implementations run in fear from the idea of writing a 500 word blog post about their experience.

In so far as you only get better writing by writing (a lesson I’ve lived this past 18 months), fear of making a mistake is bad enough.

Worse is some pedantic ass munch pointing it out to you. Continue reading Fear of Writing – The Typo and the Typo Pointer-Outer

“The Chair” and Inbound Marketing

Inbound marketing and George Strait's song, The Chair.
Brian and Tonya’s engagement portrait. No idea who these people are, but it’s a lovely photo.

One of my favorite explanations of old school, interruption marketing is when Gary Vaynerchuk talks about buying someone a drink in a bar and then asking them to go to bed with you immediately after.

A little more seduction is in order.

So when I heard George Strait’s “The Chair” while bringing teenage daughter number 1 to school this morning, I started thinking that’s about the way an inbound campaign should start.

“Well excuse me, but I think you’ve got my chair,
No that one’s not taken, I don’t mind if you sit here,
I’ll be glad to share.”

Ah, the website – your chair. A nice, inviting website that answers customer’s and potential customer’s questions will make strangers come in, have a seat, and look for the bartender. Continue reading “The Chair” and Inbound Marketing

Marketing: Always Be Human

Human to human in inbound marketing
Marketing is about connecting and being a real, live human — not a droning corporate tool.

Marketing can become a self-consuming and navel-gazing perpetual motion machine. If you aren’t tying your marketing to achieve direct sales results, then I have a hard time figuring out why you’re marketing. Grabbing attention, engagement, personality, aren’t ends in and of themselves, they’re stepping stones to get to someone buying something from you.

But that doesn’t mean you have to be an asshole. Or sound like a lifeless corporate drone. Continue reading Marketing: Always Be Human

The Problem With Great Content

Nearly every piece of advice you read about content and inbound marketing includes the words “great” and “content” in sequence or at least in close proximity. I am all for great content – great content whether whimsical or serious or funny or informative or entertaining or whatever is, well, great.

And great is good. It’s the goal. Right?

Well, I’m starting to think maybe not entirely.

Here’s the problem as I see it. Continue reading The Problem With Great Content