All you marketers have been down this road before, a sales team that says you aren’t helping yet is a black hole when you ask “how can we help?”
It’s . . . frustrating, right?
We’re going through that with a few of our clients now.
Marketing essentially has two jobs:
- Bring people to the table to make a purchase (either directly or via a salesperson, depending on the product)
- Lay the groundwork of awareness and trust that you’re a company worth spending money with