Connection, Marketing, and Being Human – The One True (and Scary) Thing About Content Marketing

Why trees, roots, and birds in a post about being human? Not sure, other than that this image says "connection" to me in a way many with people just don't. The most important thing companies miss when it comes to marketing (especially content marketing, or inbound marketing if you prefer) is that it’s about making…

Is Your Sales Team Louder Than Your Customers?

Memegenerator Sales and marketing professionals, repeat after me: No one cares about you. Sure, sure; your kids, parents, friends, and significant others do. BUT, you aren’t trying to convince them to buy anything from you. Do you recognize yourself or your sales (or marketing) teams in this photo here? Don’t be that guy. This isn’t…

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