Tales of Marketing and Sales: Help Me, Help You

sad man kneeling on one knee, looking at young attractive woman
What talking to sales often feels like. 

All you marketers have been down this road before, a sales team that says you aren’t helping yet is a black hole when you ask “how can we help?”

It’s . . . frustrating, right?

We’re going through that with a few of our clients now.

Marketing essentially has two jobs:

  1. Bring people to the table to make a purchase (either directly or via a salesperson, depending on the product)
  2. Lay the groundwork of awareness and trust that you’re a company worth spending money with

Continue reading Tales of Marketing and Sales: Help Me, Help You