One of the lessons I’m reminded of again and again when marketing is that
no one cares about you; it’s our job to make them.
This is the first in a series of posts I’m doing as I sort through (in my head) issues around inbound. I’ve called it The Cheeky Guide to Content Marketing (#CGTCM). I think I picked up “cheeky” from the MIL, who uses the word a lot.
I have had grand designs to even turn this into an ebook at some point. There are plenty of inbound ebooks on strategy and what you should do. Many of them aren’t very down and dirty though — or talk about the agony of creating something good that just doesn’t work.
I like words. A lot. Probably more than the next guy. But I like my words to add clarity, not confusion.
That’s one of the reasons why I HATE buzzwords.
I have to be careful here because not all buzzwords are bullshit. New stuff happens all the time. Sometimes we need a word or phrase to describe this new concept. I’m good with that. Take content/inbound marketing; not entirely a buzzword. However, it’s a concept I now make a living making reality for our clients so’s I could be slightly biased here. It’s not new, but “inbound” is a good enough phrase to describe a break – well, a shift – in marketing focus. Not a huge fan of the phrase, but it works. Continue reading Buzzwords Suck
Marketing can become a self-consuming and navel-gazing perpetual motion machine. If you aren’t tying your marketing to achieve direct sales results, then I have a hard time figuring out why you’re marketing. Grabbing attention, engagement, personality, aren’t ends in and of themselves, they’re stepping stones to get to someone buying something from you.