Is Your Sales Team Louder Than Your Customers?

Memegenerator Sales and marketing professionals, repeat after me: No one cares about you. Sure, sure; your kids, parents, friends, and significant others do. BUT, you aren’t trying to convince them to buy anything from you. Do you recognize yourself or your sales (or marketing) teams in this photo here? Don’t be that guy. This isn’t…

Beware the Inbound Marketing Carnival Barkers!

Step right up! Step right up! And look at the wonder of the modern marketing machine. SEO, blogs, automation, all in one space from one provider. Never have to do anything yourself Turn it on and watch it go. Leads for you. More leads than you can handle. All you have to do is sign…

Have You Ever Discounted Someone Not Wearing a Tie?

Cause every girl crazy 'bout a sharp dressed man. - ZZ Top Have you ever discounted or ignored great advice because the person giving it was dressed in shorts and a t-shirt? Or a bathrobe? Or jeans and t-shirt with a dinosaur trying to do pushups (one of the favorite shirts I own). In certain…

No One Cares About You #CGTCM

One of the lessons I'm reminded of again and again when marketing is that no one cares about you; it's our job to make them. This is the first in a series of posts I'm doing as I sort through (in my head) issues around inbound. I've called it The Cheeky Guide to Content Marketing…

Thinking Boxes and Bleeding Ears

Fingernails on a blackboard. That sound foam makes when it's just creaking and on the edge of snapping. Gum smackers. And anytime someone says "Let's think outside of the box." These are all things that make my ears want to bleed. Why people in business continue to use this idiotic expression eludes me. Maybe it's…

Buzzwords Suck

Buzzwords can be useful, but are often used just to confuse folks.

I like words. A lot. Probably more than the next guy. But I like my words to add clarity, not confusion. That's one of the reasons why I HATE buzzwords. I have to be careful here because not all buzzwords are bullshit. New stuff happens all the time. Sometimes we need a word or phrase…

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