True confession – I used to think marketing was a load of BS. Yep, before I got into content and inbound marketing, I was an editor. Marketing to me was an endless barrage of crappy email pitches and product press releases. My job as an editor was to separate the wheat from the chaff to…
The most common mistake businesses make is writing like they're a business. While I've noticed a shift to a friendlier writing style in the past decade, partially thanks to social media and I'm sure influenced as well by Millennials entry into the working world in large numbers, there's still waaaaay too much bad business writing…
Memegenerator Sales and marketing professionals, repeat after me: No one cares about you. Sure, sure; your kids, parents, friends, and significant others do. BUT, you aren’t trying to convince them to buy anything from you. Do you recognize yourself or your sales (or marketing) teams in this photo here? Don’t be that guy. This isn’t…
Step right up! Step right up! And look at the wonder of the modern marketing machine. SEO, blogs, automation, all in one space from one provider. Never have to do anything yourself Turn it on and watch it go. Leads for you. More leads than you can handle. All you have to do is sign…
Cause every girl crazy 'bout a sharp dressed man. - ZZ Top Have you ever discounted or ignored great advice because the person giving it was dressed in shorts and a t-shirt? Or a bathrobe? Or jeans and t-shirt with a dinosaur trying to do pushups (one of the favorite shirts I own). In certain…
It's no secret there's tension between marketing and sales. But marketing just wants to help. Really.
One of the lessons I'm reminded of again and again when marketing is that no one cares about you; it's our job to make them. This is the first in a series of posts I'm doing as I sort through (in my head) issues around inbound. I've called it The Cheeky Guide to Content Marketing…
Fingernails on a blackboard. That sound foam makes when it's just creaking and on the edge of snapping. Gum smackers. And anytime someone says "Let's think outside of the box." These are all things that make my ears want to bleed. Why people in business continue to use this idiotic expression eludes me. Maybe it's…
I like words. A lot. Probably more than the next guy. But I like my words to add clarity, not confusion. That's one of the reasons why I HATE buzzwords. I have to be careful here because not all buzzwords are bullshit. New stuff happens all the time. Sometimes we need a word or phrase…
Marketing can become a self-consuming and navel-gazing perpetual motion machine. If you aren’t tying your marketing to achieve direct sales results, then I have a hard time figuring out why you’re marketing. Grabbing attention, engagement, personality, aren’t ends in and of themselves, they’re stepping stones to get to someone buying something from you. But that…
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