Marketing Isn’t About Creating a Pretty Brochure 

True confession – I used to think marketing was a load of BS. Yep, before I got into content and inbound marketing, I was an editor. Marketing to me was an endless barrage of crappy email pitches and product press releases. My job as an editor was to separate the wheat from the chaff to…

3 of the Most Common – and Simple to Avoid – Writing Missteps Spikey Katfish Sees That Prevent Your Marketing from Blasting Off

The most common mistake businesses make is writing like they're a business. While I've noticed a shift to a friendlier writing style in the past decade, partially thanks to social media and I'm sure influenced as well by Millennials entry into the working world in large numbers, there's still waaaaay too much bad business writing…

Is Your Sales Team Louder Than Your Customers?

Memegenerator Sales and marketing professionals, repeat after me: No one cares about you. Sure, sure; your kids, parents, friends, and significant others do. BUT, you aren’t trying to convince them to buy anything from you. Do you recognize yourself or your sales (or marketing) teams in this photo here? Don’t be that guy. This isn’t…

Beware the Inbound Marketing Carnival Barkers!

Step right up! Step right up! And look at the wonder of the modern marketing machine. SEO, blogs, automation, all in one space from one provider. Never have to do anything yourself Turn it on and watch it go. Leads for you. More leads than you can handle. All you have to do is sign…

Have You Ever Discounted Someone Not Wearing a Tie?

Cause every girl crazy 'bout a sharp dressed man. - ZZ Top Have you ever discounted or ignored great advice because the person giving it was dressed in shorts and a t-shirt? Or a bathrobe? Or jeans and t-shirt with a dinosaur trying to do pushups (one of the favorite shirts I own). In certain…

No One Cares About You #CGTCM

One of the lessons I'm reminded of again and again when marketing is that no one cares about you; it's our job to make them. This is the first in a series of posts I'm doing as I sort through (in my head) issues around inbound. I've called it The Cheeky Guide to Content Marketing…

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