Hey, Clients, We Need Your Help to Create the Content People Will Give a Damn About

You can’t just hand us the keys to your marketing efforts and expect success. We need you. Of course, we need to talk about goals, sales hand offs, high-level strategy, and more; but I want to talk today about content. We need access to the industry expertise and customer knowledge you and your co-workers have…

Connection, Marketing, and Being Human – The One True (and Scary) Thing About Content Marketing

Why trees, roots, and birds in a post about being human? Not sure, other than that this image says "connection" to me in a way many with people just don't. The most important thing companies miss when it comes to marketing (especially content marketing, or inbound marketing if you prefer) is that it’s about making…

Content Marketing Predictions Are As Useful as Fortune Cookies (Without the “In Bed” Jokes)

Over the years, the best advice about content marketing predictions I can think of is to (usually) ignore the predictions.  And, man, I once loved a prediction piece.  These days . . . not so much.  Look at all of these shiny new ideas! (So that I can now ignore the last round of formerly…

6 Blind Marketers and The Inbound Marketing Elephant: Don’t Mistake a Single Part for the Whole

I wish I had had a quarter when I took this photo. One of my favorite parables is the 6 blind men and the elephant. (Scroll to the end of the post to read it if you're not familiar and then head on back up here.) When it comes to inbound marketing, we all come…

The Vocabulary of Inbound Marketing: The Layperson’s Guide to Terms You Need to Know

Every industry has its shorthand and insider-speak. Inbound marketing is no exception. But we do find ourselves talking with clients and prospects about CTAs, downloadable assets, campaigns, smart lists, and smart CTAs and assume they know what we’re talking about. And that’s not, uh, smart on our part. Here’s a quick guide to what all…

I is for Inbound — The Cheeky A-Z Guide for Content Marketing

What's in a name? that which we call a roseBy any other name would smell as sweet; Romeo and Juliet, Shakespeare I use inbound marketing and content marketing nearly interchangeably, even though they aren’t exactly the same. It seems that “inbound” is generally seen as the overarching strategy and that content marketing fits within the…

Listen to Your Content Marketing Consultant or Save Your Money

Do you have your listening ears on? Photo by kyle smith on Unsplash Here’s a pro tip for you: don’t bring in an outside marketing expert  unless you’re prepared to listen to them and act on their recommendations. Otherwise, you’re just wasting your time and money. I’ve been on both sides of the consulting fence for B2B marketing. …

F Is for Fear: The Cheeky A-Z Guide For Content Marketing

I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will…

E Is for Expectations: The Cheeky A-Z Guide for Content Marketing

“A life that is burdened with expectations is a heavy life. Its fruit is sorrow and disappointment.” ― Douglas Adams, The Long Dark Tea-Time of the Soul You absolutely should have expectations for your content marketing efforts. You should expect success. You should expect to see more Web traffic, more leads, and more sales --…

D Is for Difficult: The Cheeky A-Z Guide for Content Marketing

Photo by Casey Horner on Unsplash You will come to a place where the streets are not marked.Some windows are lighted. But mostly they're darked.A place you could sprain both your elbow and chin!Do you dare to stay out? Do you dare to go in?How much can you lose? How much can you win?Oh, The Places You'll Go!…

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