5 Timeless “Rules” of Social Media and Content Marketing

The rules for social media engagement really haven't changed much in the last 9 years. True, there are different mores and ways to navigate the various social channels, but the basics are pretty much same same. From whence does this mind-bending observation cometh? I was weeding through some old notebooks before tossing them (for those…

Social and Shakespeare, #AtoZchallenge

Social and Shakespeare, #AtoZchallenge

My career took – maybe not a U-turn, but a decidedly different direction – when I learned in December 2008 that: The print magazine, infonomics (nee inform, then E-DOC, then AIIM E-DOC Magazine, then infonomics) was being cut (not a huge shock given ad sales) That upon returning from meeting the future in-laws in England…

What I Learned Today: Good Idea Plus No Planning Equals Horrible

A good idea horribly implemented and with no follow through is worse than no idea at all. I live about 10 minutes away from Merriweather Post Pavilion, one of the best outdoor concert venues in the country. My wife and I are both fans of Queen and we both like Adam Lambert. When we realized…