Social and Shakespeare, #AtoZchallenge

Social and Shakespeare, #AtoZchallenge
Why is social fun? Because random conversations on Twitter turn into unicorns prancing about in mankinis, that’s why.

My career took – maybe not a U-turn, but a decidedly different direction – when I learned in December 2008 that:

  1. The print magazine, infonomics (nee inform, then E-DOC, then AIIM E-DOC Magazine, then infonomics) was being cut (not a huge shock given ad sales)
  2. That upon returning from meeting the future in-laws in England over Christmas, I’d be helping to develop AIIM’s online community (more on that another day). I actually thought I was going to be let go (6 years too early on that prediction)

At that point, I began to “do social,” which via winding pathways has lead me to “doing inbound and content marketing.” The fact that I was doing the social thing, and still do to an extent, is pretty ironic given how anti-social I am at times. I like it much better behind the keyboard most of the time. Continue reading Social and Shakespeare, #AtoZchallenge

Tweets of the Week – My Favs on Content Marketing

Tweets-Worth-ReadingIn no particular order, my favorite tweets from the past week. Curation. Community. Writing tips. And some stuff about content marketing.


Want to improve your #contentmarketing? See what @jaybaer & @TheSalesLion have to say=> 5 tips.… #cmworld

Never a bad idea to learn from the best.

3 out of 4 feel frustrated by irrelevant web content. Learn how to provide relevant content. #CustomerExperience

Even though this paper is written by a vendor, it still has some good pointers if you’re starting to think about your customers’ Web experience.

Continue reading Tweets of the Week – My Favs on Content Marketing