Tweets-Worth-ReadingIn no particular order, my favorite tweets from the past week. Curation. Community. Writing tips. And some stuff about content marketing.

heidicohen

Want to improve your #contentmarketing? See what @jaybaer & @TheSalesLion have to say=> 5 tips. heidicohen.com/pro-content-ma… #cmworld

Never a bad idea to learn from the best.


  Sitecore
3 out of 4 feel frustrated by irrelevant web content. Learn how to provide relevant content. bit.ly/1nSRVwq #CustomerExperience

Even though this paper is written by a vendor, it still has some good pointers if you’re starting to think about your customers’ Web experience.


BSStoltz

Should the little guy worry about being muscled out by big biz on Google in-depth search results? bit.ly/15JUosW

I love research that reinforces my thinking that long posts definitely have a prominent role to play in writing on the Web, SEO, and content marketing.


  NickKellet

11 Mistakes Dumbass Content Marketers Make goo.gl/ZnT5bn via @FeldmanCreative

Great piece. Nearly worth it for the donkey pic alone.


locations

New #B2B #ContentMarketing Research: Focus on Documenting Your Strategy buff.ly/1rMv6u2

You don’t write it down; you don’t get it done.


  noordinaryco

asheshayes

Yep: “The goal is to build an engaged community, not just a distribution channel to push products” via @LoyalCX buff.ly/1mQMkFY #cmgr

The best part is, you can care and then you get people to help push your products.


pelujan

.@bduhon methinks they can. @tommy_landry

A few Saints fans were bemoaning the 1-3 start. Patrick, a really smart dude, just wrote his best tweet thinking the Saints CAN turn their season around. Really hoping he’s right.


courtneyseiter

Really like this advice from @peretti on writing/content: Don’t just write about everything. Have a crush on something. Be obsessed. #smx



DavidSpinks

Community is more than a tactic. It’s a philosophy around how you build companies. It’s a core part of your culture or it’s not. #cmgrcha

The twin to the tweet above. Absolutely true. You either believe that community will help your company and buy in or it doesn’t work. Can’t half-ass this one.


@MariSmith: Content Curation: Nine Things To Keep in Mind bit.ly/1uT4x7a via @ReturnOnNow [Great ideas!] #contentmarketing

Fantastic advice here.


mweiner20

As the authors say, it’s about creating an emotional connection not asking people to buy a product. #contentmarketing forbes.com/sites/strategy…

That’s right, manipulate those emotions! The cynic in my keeps asking – if it moves people and is effective, does it matter if you’re faking it or really just want to sell something?


jeffbullas

How to Unleash the Power of Content ow.ly/k3wBj #contentmarketing #socialmedia #slideshare

Some really, really good ideas here.

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