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In no particular order, my favorite tweets from the past week. Curation. Community. Writing tips. And some stuff about content marketing.
Want to improve your #contentmarketing? See what @jaybaer & @TheSalesLion have to say=> 5 tips. heidicohen.com/pro-content-ma… #cmworld
Never a bad idea to learn from the best.
Sitecore
3 out of 4 feel frustrated by irrelevant web content. Learn how to provide relevant content. bit.ly/1nSRVwq #CustomerExperience
Even though this paper is written by a vendor, it still has some good pointers if you’re starting to think about your customers’ Web experience.
Should the little guy worry about being muscled out by big biz on Google in-depth search results? bit.ly/15JUosW
I love research that reinforces my thinking that long posts definitely have a prominent role to play in writing on the Web, SEO, and content marketing.
11 Mistakes Dumbass Content Marketers Make goo.gl/ZnT5bn via @FeldmanCreative
Great piece. Nearly worth it for the donkey pic alone.
New #B2B #ContentMarketing Research: Focus on Documenting Your Strategy buff.ly/1rMv6u2
You don’t write it down; you don’t get it done.
40 Social & Content Tactics In 20 Minutes pulse.me/s/2NJiky #socialmedia #contentmarketing pic.twitter.com/5t48FU6Zzc
Yep: “The goal is to build an engaged community, not just a distribution channel to push products” via @LoyalCX buff.ly/1mQMkFY #cmgr
The best part is, you can care and then you get people to help push your products.
.@bduhon methinks they can. @tommy_landry
A few Saints fans were bemoaning the 1-3 start. Patrick, a really smart dude, just wrote his best tweet thinking the Saints CAN turn their season around. Really hoping he’s right.
Really like this advice from @peretti on writing/content: Don’t just write about everything. Have a crush on something. Be obsessed. #smx
Community is more than a tactic. It’s a philosophy around how you build companies. It’s a core part of your culture or it’s not. #cmgrcha
The twin to the tweet above. Absolutely true. You either believe that community will help your company and buy in or it doesn’t work. Can’t half-ass this one.
@MariSmith: Content Curation: Nine Things To Keep in Mind bit.ly/1uT4x7a via @ReturnOnNow [Great ideas!] #contentmarketing
Fantastic advice here.
As the authors say, it’s about creating an emotional connection not asking people to buy a product. #contentmarketing forbes.com/sites/strategy…
That’s right, manipulate those emotions! The cynic in my keeps asking – if it moves people and is effective, does it matter if you’re faking it or really just want to sell something?
How to Unleash the Power of Content ow.ly/k3wBj #contentmarketing #socialmedia #slideshare
Some really, really good ideas here.
spikeykatfish.com 