5 Timeless “Rules” of Social Media and Content Marketing

The rules for social media engagement really haven't changed much in the last 9 years. True, there are different mores and ways to navigate the various social channels, but the basics are pretty much same same. From whence does this mind-bending observation cometh? I was weeding through some old notebooks before tossing them (for those…

Social and Shakespeare, #AtoZchallenge

Social and Shakespeare, #AtoZchallenge

My career took – maybe not a U-turn, but a decidedly different direction – when I learned in December 2008 that: The print magazine, infonomics (nee inform, then E-DOC, then AIIM E-DOC Magazine, then infonomics) was being cut (not a huge shock given ad sales) That upon returning from meeting the future in-laws in England…

Social Business – Myths and Truths

Four years (ish) ago I was invited to present a few thoughts on Enterprise 2.0 at EMC's 3rd Writer's Summit. The original title of the presentation: Enterprise 2.0 Myths (and a few truths). I stumbled onto my notes a few days ago and thought it would be fun to revisit to see how A) Smart or B)…

Tweets of the Week – My Favs on Content Marketing

In no particular order, my favorite tweets from the past week. Curation. Community. Writing tips. And some stuff about content marketing. heidicohen Want to improve your #contentmarketing? See what @jaybaer & @TheSalesLion have to say=> 5 tips. heidicohen.com/pro-content-ma… #cmworld Never a bad idea to learn from the best.   Sitecore 3 out of 4 feel…