Social Business – Myths and Truths

Four years (ish) ago I was invited to present a few thoughts on Enterprise 2.0 at EMC's 3rd Writer's Summit. The original title of the presentation: Enterprise 2.0 Myths (and a few truths). I stumbled onto my notes a few days ago and thought it would be fun to revisit to see how A) Smart or B)…

The Last Content Strategy Post You Need to Read

There are many excellent resources for content marketing: anything by Anne Hadley or C.C. Chapman (love Marketing Professionals); about everything put out by the Content Marketing Institute; ancillary to content marketing, but related and covering an equally difficult, overlapping, and interesting piece of the social industry (community management) – The Community Roundtable (also my favorite…

My Personal Guide to Twitter Or When It’s OK to Talk About Mankinis

Mankinis really do enter into this; be patient. I've been active on Twitter for 4 or so years now. Initially using my own account for work (@bduhon) then creating an AIIM account to represent the AIIM Community (initially @AIIMcommunity until I realized I could save a few characters by changing to @AIIMcmty). What follows is…

Rachel Makes Notes

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