Rediscover the Not-So-Secret Secrets of Content Marketing: 15 Insights From Ogilvy That Will Help Your Business Boom

Photo by Kristina Flour on Unsplash Because I don’t have a background in marketing and I just learned to write on the go, I feel like I need to backfill my knowledge from time to time. I always thought marketing was pretty much PR and throwing in an annoying jingle to invade my brain. Over the last decade,…

J Is for Journey – The Cheeky A-Z Guide for Content Marketing

The journey of what seems like 1,000 steps to acquiring a customer starts with your ability to help them solve a problem.  You need to insert yourself into your customer’s story as the sidekick, not the hero.   Your customer is the hero/heroine. They’re Frodo Baggins; you’re Samwise Gamgee.* Or, since it’s awards season, you want…

Blogging Plus 6 Other Cornerstone Content Marketing Tactics — That Work — for Anyone

Without the right foundation, it all comes tumbling down. Photo by Rodolfo Quirós from Pexels What works when it comes to content marketing? Like many things in life, leaning into the basics is a great first step.   Just remember that you need to have a content marketing strategy in place first. Take this blog for example. I started…

Content Marketing Predictions Are As Useful as Fortune Cookies (Without the “In Bed” Jokes)

Over the years, the best advice about content marketing predictions I can think of is to (usually) ignore the predictions.  And, man, I once loved a prediction piece.  These days . . . not so much.  Look at all of these shiny new ideas! (So that I can now ignore the last round of formerly…

F Is for Fear: The Cheeky A-Z Guide For Content Marketing

I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will…

D Is for Difficult: The Cheeky A-Z Guide for Content Marketing

Photo by Casey Horner on Unsplash You will come to a place where the streets are not marked.Some windows are lighted. But mostly they're darked.A place you could sprain both your elbow and chin!Do you dare to stay out? Do you dare to go in?How much can you lose? How much can you win?Oh, The Places You'll Go!…

C Is for Customer: The Cheeky A-Z Guide for Content Marketing

Are you ready to serve your customers? Photo by Hamish Duncan on Unsplash Obvious, right? No customers, no business. But think about it -- is your business really aligned to focus on and meet the needs of your customers (including your marketing)? Here’s a quick way to tell. Look at your website and ask yourself this question, “Is…

B Is for Believe: The Cheeky A-Z Guide for Content Marketing

Here’s a fact about content marketing: It won’t work if you don’t believe in it. I thought love was only true in fairy talesMeant for someone else, but not for meLove was out to get me (do do do, do do)That's the way it seemed to me (do do do, do do)Disappointment haunted all my…

Beware the Inbound Marketing Carnival Barkers!

Step right up! Step right up! And look at the wonder of the modern marketing machine. SEO, blogs, automation, all in one space from one provider. Never have to do anything yourself Turn it on and watch it go. Leads for you. More leads than you can handle. All you have to do is sign…

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