F Is for Fear: The Cheeky A-Z Guide For Content Marketing

I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will…

D Is for Difficult: The Cheeky A-Z Guide for Content Marketing

Photo by Casey Horner on Unsplash You will come to a place where the streets are not marked.Some windows are lighted. But mostly they're darked.A place you could sprain both your elbow and chin!Do you dare to stay out? Do you dare to go in?How much can you lose? How much can you win?Oh, The Places You'll Go!…

C Is for Customer: The Cheeky A-Z Guide for Content Marketing

Are you ready to serve your customers? Photo by Hamish Duncan on Unsplash Obvious, right? No customers, no business. But think about it -- is your business really aligned to focus on and meet the needs of your customers (including your marketing)? Here’s a quick way to tell. Look at your website and ask yourself this question, “Is…

B Is for Believe: The Cheeky A-Z Guide for Content Marketing

Here’s a fact about content marketing: It won’t work if you don’t believe in it. I thought love was only true in fairy talesMeant for someone else, but not for meLove was out to get me (do do do, do do)That's the way it seemed to me (do do do, do do)Disappointment haunted all my…

Beware the Inbound Marketing Carnival Barkers!

Step right up! Step right up! And look at the wonder of the modern marketing machine. SEO, blogs, automation, all in one space from one provider. Never have to do anything yourself Turn it on and watch it go. Leads for you. More leads than you can handle. All you have to do is sign…

3 Content Marketing Haikus

I mentioned last week about the whining in content marketing, and two recent (excellent) blog posts both reinforced my pre-conceived notion (and who doesn't love that!?). First is "The Great Content Marketing Buzzkill" by Barry Feldman. The second post, which isn't negative at all, but which has a line in the intro, "some have suggested…

Social Business – Myths and Truths

Four years (ish) ago I was invited to present a few thoughts on Enterprise 2.0 at EMC's 3rd Writer's Summit. The original title of the presentation: Enterprise 2.0 Myths (and a few truths). I stumbled onto my notes a few days ago and thought it would be fun to revisit to see how A) Smart or B)…