Four years (ish) ago I was invited to present a few thoughts on Enterprise 2.0 at EMC’s 3rd Writer’s Summit. The original title of the presentation: Enterprise 2.0 Myths (and a few truths). I stumbled onto my notes a few days ago and thought it would be fun to revisit to see how A) Smart or B) stupid I was.
So how did I do?
First off, wow, how dated does Enterprise 2.0 sound? While the online chatter has moved on to other buzzwords, the principles of E20 underpin the giant online cocktail party conversation where we’re all talking with each other at once. (And, you are talking “with” folks, right? Talking “at” people is even more annoying online than in person.) I think you can substitute content marketing, inbound, social business, social, etc. for E20 below and my original thinking continues to be as legitimate (or not, as the case may be). Continue reading Social Business – Myths and Truths
There are many excellent resources for content marketing: anything by Anne Hadley or C.C. Chapman (love Marketing Professionals); about everything put out by the Content Marketing Institute; ancillary to content marketing, but related and covering an equally difficult, overlapping, and interesting piece of the social industry (community management) – The Community Roundtable (also my favorite logo); Hubspot; and there are others that I’m forgetting as I’m writing this quickly.
They all write (and talk) about content strategy – how to develop one, why, how to win friends and influence the people in your organization with money to support one . . . . everything you need to know. In turn, you can then move on to a successful content marketing effort. Continue reading The Last Content Strategy Post You Need to Read
I’ve been doing a lot of reading lately on content marketing, inbound marketing, and/or content strategy. (I say and/or because, to me, these are variations on a theme; opinions vary and I reserve the right to change my mind.)
I’ve come to a few conclusions recently from all this reading (and some doing as well).