Content MarketingI mentioned last week about the whining in content marketing, and two recent (excellent) blog posts both reinforced my pre-conceived notion (and who doesn’t love that!?).

First is “The Great Content Marketing Buzzkill” by Barry Feldman. The second post, which isn’t negative at all, but which has a line in the intro, “some have suggested that content marketing may be its own worst enemy,” that got me thinking is: How Content Strategy Works by Jeff Gibbard and is a very nice overview.

I ran haiku contests off and on for years, so, for this, the second iteration of 3 Things Thursday: 3 Content Marketing Haikus.

Inspired by this not-entirely-unexpected turn from excitement to disillusion:

Enter the lazy.
Snuffling for the easy path.
None here. Next buzzword.

Content Marketing
wave crashes as visions of
quick victory ebb.

Patience, CMO.
Content marketing does work;
just not in one month.

In searching for the 5-7-5 haiku rhythm, I came across this post that discusses why that isn’t/shouldn’t be true. Interesting read — if you’re interested in haikus, that is: Why No “5-7-5” (and, yep, I chose to totally ignore this).

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

No Facilities

Random thoughts, life lessons, hopes and dreams

The Jamie Hayes Gallery

In the heart of the French Quarter at 617-621 Chartres Street.

Rachel Makes Notes

I have a massive thing for people, conversations, and marketplaces.


I read, rant and write ;)

The courage to draw a line!

Saints Wire

Get the latest Saints news, schedule, photos and rumors from Saints Wire, the best Saints blog available

The Multicultural Marketer

Inclusion Isn't Optional

Chuck Wendig: Terribleminds

Hey Did You Know I Write Books

J-Dub's Grin and Bear It

As Always, More to Come

Outside Perception

Amin n'rangwa edanea

Dan Pontefract

The Future of Work (and Life) is Now

fabricating fiction

Louise Jensen - Writer -

Hot Tracks Fridays

a place to get hot tracks... on Friday...

Accidentally Inspired

An expanse of drivel


Good governance is good business

All Romance Reads

Get Your Swoon On

Word of Pie

Ponderings on Life, the Universe, and Information

agile ramblings

thoughts on organizational design, strategy, process, and technology

%d bloggers like this: