First is “The Great Content Marketing Buzzkill” by Barry Feldman. The second post, which isn’t negative at all, but which has a line in the intro, “some have suggested that content marketing may be its own worst enemy,” that got me thinking is: How Content Strategy Works by Jeff Gibbard and is a very nice overview.
I ran haiku contests off and on for years, so, for this, the second iteration of 3 Things Thursday: 3 Content Marketing Haikus.
Inspired by this not-entirely-unexpected turn from excitement to disillusion:
Enter the lazy.
Snuffling for the easy path.
None here. Next buzzword.
wave crashes as visions of
quick victory ebb.
Content marketing does work;
just not in one month.
In searching for the 5-7-5 haiku rhythm, I came across this post that discusses why that isn’t/shouldn’t be true. Interesting read — if you’re interested in haikus, that is: Why No “5-7-5” (and, yep, I chose to totally ignore this).