Assume: The Cheeky A-Z Guide to Content Marketing

Photo by Jordan Butler on Unsplash You’ve probably heard this at some point in your life (my introduction came courtesy of my offensive line coach in high school): Don’t ASSUME, it makes an ASS out of U and ME. While not assuming what a defensive lineman is going to do on a particular play is way past…

No One Cares About You #CGTCM

One of the lessons I'm reminded of again and again when marketing is that no one cares about you; it's our job to make them. This is the first in a series of posts I'm doing as I sort through (in my head) issues around inbound. I've called it The Cheeky Guide to Content Marketing…