I hate to make mistakes. Even more than that, I hate to be wrong. I’ll sometimes freeze at making a decision because I don’t want to make the wrong one. I bet many of you reading this get stuck the same way (if not, please share how you decide to . . . decide). As…
Listen to your customers or be ignored by your customers. Listening is also the only way to create the content that will move people to becoming or remaining your customers.
Use the right keywords and Google will direct people to your business. Use the wrong ones and you are basically invisible.
The journey of what seems like 1,000 steps to acquiring a customer starts with your ability to help them solve a problem. You need to insert yourself into your customer’s story as the sidekick, not the hero. Your customer is the hero/heroine. They’re Frodo Baggins; you’re Samwise Gamgee.* Or, since it’s awards season, you want…
What's in a name? that which we call a roseBy any other name would smell as sweet; Romeo and Juliet, Shakespeare I use inbound marketing and content marketing nearly interchangeably, even though they aren’t exactly the same. It seems that “inbound” is generally seen as the overarching strategy and that content marketing fits within the…
Creating helpful content for your customers is the single best thing you can do for your marketing efforts.
Google is not your friend. Manipulate SEO in the only way possible: maniacally focus on answering questions for your audience.
I have a massive thing for people, conversations, and marketplaces.
Be careful, I might convince you.. You are art.✨
Life, love and alienation along the way...
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Louise Jensen - Writer - www.louisejensen.co.uk
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