If your marketing doesn’t bring new people to your business or keep existing customers coming back, you’re failing. As much as I write about (and believe) that marketing needs to be helpful; that’s not the objective. The objective is to move a person - and we should never lose sight that we’re talking about people…
I hate to make mistakes. Even more than that, I hate to be wrong. I’ll sometimes freeze at making a decision because I don’t want to make the wrong one. I bet many of you reading this get stuck the same way (if not, please share how you decide to . . . decide). As…
Listen to your customers or be ignored by your customers. Listening is also the only way to create the content that will move people to becoming or remaining your customers.
Use the right keywords and Google will direct people to your business. Use the wrong ones and you are basically invisible.
The journey of what seems like 1,000 steps to acquiring a customer starts with your ability to help them solve a problem. You need to insert yourself into your customer’s story as the sidekick, not the hero. Your customer is the hero/heroine. They’re Frodo Baggins; you’re Samwise Gamgee.* Or, since it’s awards season, you want…
What's in a name? that which we call a roseBy any other name would smell as sweet; Romeo and Juliet, Shakespeare I use inbound marketing and content marketing nearly interchangeably, even though they aren’t exactly the same. It seems that “inbound” is generally seen as the overarching strategy and that content marketing fits within the…
It’s much easier to get a group together to ogle, think, and work on a strategy about a problem than it is to start taking concrete steps to make a problem go away. As someone prone to overthinking, I’m well too aware of this. A colorful downward spiral of doom! Photo by Harshal Desai on Unsplash As I…
Creating helpful content for your customers is the single best thing you can do for your marketing efforts.
Google is not your friend. Manipulate SEO in the only way possible: maniacally focus on answering questions for your audience.
I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will…
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