I is for Inbound — The Cheeky A-Z Guide for Content Marketing

What's in a name? that which we call a roseBy any other name would smell as sweet; Romeo and Juliet, Shakespeare I use inbound marketing and content marketing nearly interchangeably, even though they aren’t exactly the same. It seems that “inbound” is generally seen as the overarching strategy and that content marketing fits within the…

F Is for Fear: The Cheeky A-Z Guide For Content Marketing

I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will…

E Is for Expectations: The Cheeky A-Z Guide for Content Marketing

“A life that is burdened with expectations is a heavy life. Its fruit is sorrow and disappointment.” ― Douglas Adams, The Long Dark Tea-Time of the Soul You absolutely should have expectations for your content marketing efforts. You should expect success. You should expect to see more Web traffic, more leads, and more sales --…

D Is for Difficult: The Cheeky A-Z Guide for Content Marketing

Photo by Casey Horner on Unsplash You will come to a place where the streets are not marked.Some windows are lighted. But mostly they're darked.A place you could sprain both your elbow and chin!Do you dare to stay out? Do you dare to go in?How much can you lose? How much can you win?Oh, The Places You'll Go!…

C Is for Customer: The Cheeky A-Z Guide for Content Marketing

Are you ready to serve your customers? Photo by Hamish Duncan on Unsplash Obvious, right? No customers, no business. But think about it -- is your business really aligned to focus on and meet the needs of your customers (including your marketing)? Here’s a quick way to tell. Look at your website and ask yourself this question, “Is…

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