J Is for Journey – The Cheeky A-Z Guide for Content Marketing

The journey of what seems like 1,000 steps to acquiring a customer starts with your ability to help them solve a problem.  You need to insert yourself into your customer’s story as the sidekick, not the hero.   Your customer is the hero/heroine. They’re Frodo Baggins; you’re Samwise Gamgee.* Or, since it’s awards season, you want…

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