Why trees, roots, and birds in a post about being human? Not sure, other than that this image says "connection" to me in a way many with people just don't. The most important thing companies miss when it comes to marketing (especially content marketing, or inbound marketing if you prefer) is that it’s about making…
The most common mistake businesses make is writing like they're a business. While I've noticed a shift to a friendlier writing style in the past decade, partially thanks to social media and I'm sure influenced as well by Millennials entry into the working world in large numbers, there's still waaaaay too much bad business writing…
Writing is hard. There's no way around that. Everyone gets stuck at least once in a while and needs a little nudge to get them going. I'm going to share a few ideas that I use frequently to help bust through writer's block. But, first, why should you even care about blogging? Why Your Business…
Fingernails on a blackboard. That sound foam makes when it's just creaking and on the edge of snapping. Gum smackers. And anytime someone says "Let's think outside of the box." These are all things that make my ears want to bleed. Why people in business continue to use this idiotic expression eludes me. Maybe it's…
Typos (and grammar concerns) terrify folks into paralysis when it comes to writing. What if I make a mistake? Use the wrong word? I don't know where the commas go. Semi-colons?!?!? OMFG, kill me. This fear keeps many folks who would otherwise be fantastic contributors to blogs, social media sites, and elsewhere from sharing insights…
Nearly every piece of advice you read about content and inbound marketing includes the words “great” and “content” in sequence or at least in close proximity. I am all for great content – great content whether whimsical or serious or funny or informative or entertaining or whatever is, well, great. And great is good. It’s…
Ignore the naysayers when it comes to content marketing, keep writing, keep swimming.
About 5 or 6 years ago, I had an idea to do a video series: 3 Things in 3 Minutes (yeah, rocket science, I know) to bring user-generated content in. While I might eventually pick back up on that idea again, started thinking to myself, "Self, why not do something like 3 things Thursday and…
A few thoughts on how using white space can help improve your content marketing efforts from an editor's point of view.
I tell my two girls all the time that, more than anything else, I hate a liar. That's a lie. Kinda. There is a time and place for lying in the workplace -- deadlines. I hate being lied to, but I encouraged every managing editor I ever worked with (and they learned to do this…
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