Buzzwords Suck

Buzzwords can be useful, but are often used just to confuse folks.

I like words. A lot. Probably more than the next guy. But I like my words to add clarity, not confusion. That's one of the reasons why I HATE buzzwords. I have to be careful here because not all buzzwords are bullshit. New stuff happens all the time. Sometimes we need a word or phrase…

Fear of Writing – The Typo and the Typo Pointer-Outer

Typos (and grammar concerns) terrify folks into paralysis when it comes to writing. What if I make a mistake? Use the wrong word? I don't know where the commas go. Semi-colons?!?!? OMFG, kill me. This fear keeps many folks who would otherwise be fantastic contributors to blogs, social media sites, and elsewhere from sharing insights…

The Problem With Great Content

Great versus useful content for content marketing

Nearly every piece of advice you read about content and inbound marketing includes the words “great” and “content” in sequence or at least in close proximity. I am all for great content – great content whether whimsical or serious or funny or informative or entertaining or whatever is, well, great. And great is good. It’s…

Content – A Little Respect

R-E-S-P-E-C-T What you want Baby, I got What you need, Do you know I got it? All I'm askin' Is for a little respect when you get home Preach, Aretha! A rant, if you will. Start respecting content. Content marketing centers around the concept of providing “something” that your potential audience will like/find useful to…

Tweets of the Week – My Favs on Content Marketing

In no particular order, my favorite tweets from the past week. Curation. Community. Writing tips. And some stuff about content marketing. heidicohen Want to improve your #contentmarketing? See what @jaybaer & @TheSalesLion have to say=> 5 tips. heidicohen.com/pro-content-ma… #cmworld Never a bad idea to learn from the best.   Sitecore 3 out of 4 feel…