3 of the Most Common – and Simple to Avoid – Writing Missteps Spikey Katfish Sees That Prevent Your Marketing from Blasting Off

The most common mistake businesses make is writing like they're a business. While I've noticed a shift to a friendlier writing style in the past decade, partially thanks to social media and I'm sure influenced as well by Millennials entry into the working world in large numbers, there's still waaaaay too much bad business writing…

“The Chair” and Inbound Marketing

Inbound marketing and George Strait's song, The Chair.

One of my favorite explanations of old school, interruption marketing is when Gary Vaynerchuk talks about buying someone a drink in a bar and then asking them to go to bed with you immediately after. A little more seduction is in order. So when I heard George Strait’s “The Chair” while bringing teenage daughter number…

Engage — My article in DOCUMENT

Extremely happy to have had an article published in DOCUMENT (the first of 4 for this year). Focused on what to focus on when you're trying to determine engagement in content marketing efforts, it has a few tips (I hope) that'll get you thinking about metrics that are important versus those that just feel good.…

Inigo Montoya, Content Marketing, and the #AtoZchallenge

The Princess Bride is one of my favorite movies. As Peter Faulk’s Grandpa says, it’s got it all: fencing, fighting, torture, revenge, giants, monsters, chases, escapes, true love, miracles . . . And what fan of the movie doesn’t utter the best revenge line of all now and then (Preferably said with a horrible Spanish…

Content Marketing – The New ABCs (and a challenge)

I’m covering 4 things in this post (probably not well, I suck at multitasking these days): Playing with a blog idea we have at Prospect Builder (my new gig) Blog “A” for the A to Z challenge Blog “B” for the A to Z challenge Blog “C” for the A to Z challenge Let’s see…

3 Content Marketing Haikus

I mentioned last week about the whining in content marketing, and two recent (excellent) blog posts both reinforced my pre-conceived notion (and who doesn't love that!?). First is "The Great Content Marketing Buzzkill" by Barry Feldman. The second post, which isn't negative at all, but which has a line in the intro, "some have suggested…

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