Extremely happy to have had an article published in DOCUMENT (the first of 4 for this year). Focused on what to focus on when you’re trying to determine engagement in content marketing efforts, it has a few tips (I hope) that’ll get you thinking about metrics that are important versus those that just feel good.
One of my favorite parts of Finding Nemo is when Dory and Marlin have to swim down into the dark of the trench to find the dive mask and Dory starts humming, “Keep swimming, keep swimming.” Coming from a cartoon fish with memory issues, that’s pretty damn good advice. I know I’ve hummed it to myself (along with running cadences picked up from various war movies) on long runs.
Recently, I’ve found myself humming “keep writing” as I freeze up (again!) trying to get the words out. I had half-watched Finding Nemo a few months ago and when I re-read Stephen King’s On Writing, advice from Dory and King melded.
Amateurs sit and wait for inspiration, the rest of us just get up and go to work.