“The Chair” and Inbound Marketing

Inbound marketing and George Strait's song, The Chair.
Brian and Tonya’s engagement portrait. No idea who these people are, but it’s a lovely photo.

One of my favorite explanations of old school, interruption marketing is when Gary Vaynerchuk talks about buying someone a drink in a bar and then asking them to go to bed with you immediately after.

A little more seduction is in order.

So when I heard George Strait’s “The Chair” while bringing teenage daughter number 1 to school this morning, I started thinking that’s about the way an inbound campaign should start.

“Well excuse me, but I think you’ve got my chair,
No that one’s not taken, I don’t mind if you sit here,
I’ll be glad to share.”

Ah, the website – your chair. A nice, inviting website that answers customer’s and potential customer’s questions will make strangers come in, have a seat, and look for the bartender. Continue reading “The Chair” and Inbound Marketing

Engage — My article in DOCUMENT

Extremely happy to have had an article published in DOCUMENT (the first of 4 for this year). Focused on what to focus on when you’re trying to determine engagement in content marketing efforts, it has a few tips (I hope) that’ll get you thinking about metrics that are important versus those that just feel good.

I’m on page 16. Enjoy.

Inigo Montoya, Content Marketing, and the #AtoZchallenge

Inigo Montoya gets angry when you mess with his content marketing.The Princess Bride is one of my favorite movies. As Peter Faulk’s Grandpa says, it’s got it all: fencing, fighting, torture, revenge, giants, monsters, chases, escapes, true love, miracles . . .

And what fan of the movie doesn’t utter the best revenge line of all now and then (Preferably said with a horrible Spanish accent.)

Hello. My name is Inigo Montoya. You killed my father. Prepare to die.

I originally thought I would just do a quick rundown of some of my favorite movies, including The Princess Bride. Then I thought to myself: self, I think I can make some inbound and content marketing hay out of this. Continue reading Inigo Montoya, Content Marketing, and the #AtoZchallenge

Content Marketing – The New ABCs (and a challenge)

Always be connecting with inbound marketing.I’m covering 4 things in this post (probably not well, I suck at multitasking these days):

  1. Playing with a blog idea we have at Prospect Builder (my new gig)
  2. Blog “A” for the A to Z challenge
  3. Blog “B” for the A to Z challenge
  4. Blog “C” for the A to Z challenge

Let’s see if I can pull this off even semi-successfully. Continue reading Content Marketing – The New ABCs (and a challenge)

Keep Swimming Towards Content Marketing

Keep swimming towards content marketingOne of my favorite parts of Finding Nemo is when Dory and Marlin have to swim down into the dark of the trench to find the dive mask and Dory starts humming, “Keep swimming, keep swimming.” Coming from a cartoon fish with memory issues, that’s pretty damn good advice. I know I’ve hummed it to myself (along with running cadences picked up from various war movies) on long runs.

Recently, I’ve found myself humming “keep writing” as I freeze up (again!) trying to get the words out. I had half-watched Finding Nemo a few months ago and when I re-read Stephen King’s On Writing, advice from Dory and King melded.

Amateurs sit and wait for inspiration, the rest of us just get up and go to work.

Stephen King, On Writing: A Memoir of the Craft

Continue reading Keep Swimming Towards Content Marketing

3 Content Marketing Haikus

Content MarketingI mentioned last week about the whining in content marketing, and two recent (excellent) blog posts both reinforced my pre-conceived notion (and who doesn’t love that!?).

First is “The Great Content Marketing Buzzkill” by Barry Feldman. The second post, which isn’t negative at all, but which has a line in the intro, “some have suggested that content marketing may be its own worst enemy,” Continue reading 3 Content Marketing Haikus