One of the lessons I’m reminded of again and again when marketing is that
no one cares about you; it’s our job to make them.
This is the first in a series of posts I’m doing as I sort through (in my head) issues around inbound. I’ve called it The Cheeky Guide to Content Marketing (#CGTCM). I think I picked up “cheeky” from the MIL, who uses the word a lot.
I have had grand designs to even turn this into an ebook at some point. There are plenty of inbound ebooks on strategy and what you should do. Many of them aren’t very down and dirty though — or talk about the agony of creating something good that just doesn’t work.
The rules for social media engagement really haven’t changed much in the last 9 years. True, there are different mores and ways to navigate the various social channels, but the basics are pretty much same same.
From whence does this mind-bending observation cometh?
I was weeding through some old notebooks before tossing them (for those few of you who know me and read this – Yes, I do throw things away. Now and then.). I came across my “rules of the road” draft for commenting/engaging on the AIIM Community.
I like words. A lot. Probably more than the next guy. But I like my words to add clarity, not confusion.
That’s one of the reasons why I HATE buzzwords.
I have to be careful here because not all buzzwords are bullshit. New stuff happens all the time. Sometimes we need a word or phrase to describe this new concept. I’m good with that. Take content/inbound marketing; not entirely a buzzword. However, it’s a concept I now make a living making reality for our clients so’s I could be slightly biased here. It’s not new, but “inbound” is a good enough phrase to describe a break – well, a shift – in marketing focus. Not a huge fan of the phrase, but it works. Continue reading Buzzwords Suck
Typos (and grammar concerns) terrify folks into paralysis when it comes to writing. What if I make a mistake? Use the wrong word? I don’t know where the commas go. Semi-colons?!?!? OMFG, kill me.
This fear keeps many folks who would otherwise be fantastic contributors to blogs, social media sites, and elsewhere from sharing insights and knowledge that others would find useful. I’ve seen people who successfully started and then ran large IT implementations run in fear from the idea of writing a 500 word blog post about their experience.
In so far as you only get better writing by writing (a lesson I’ve lived this past 18 months), fear of making a mistake is bad enough.