The Vocabulary of Inbound Marketing: The Layperson’s Guide to Terms You Need to Know

Every industry has its shorthand and insider-speak. Inbound marketing is no exception. But we do find ourselves talking with clients and prospects about CTAs, downloadable assets, campaigns, smart lists, and smart CTAs and assume they know what we’re talking about. And that’s not, uh, smart on our part. Here’s a quick guide to what all…

Don’t Get Sucked Into the Content Strategy Virtuous Spiral of Doom Conundrum

It’s much easier to get a group together to ogle, think, and work on a strategy about a problem than it is to start taking concrete steps to make a problem go away. As someone prone to overthinking, I’m well too aware of this.  A colorful downward spiral of doom! Photo by Harshal Desai on Unsplash As I…

The Beatles Once Performed for 18 People – Don’t Sweat It When Your Content Marketing Blueprints Take Time to Make You World Famous

The Beatles Played Before 18 People - Everybody has to start somewhere. Content marketing can feel like walking to school uphill both ways, in the snow, with no shoes on; especially when you start. It’s different. It’s tough. It takes a different mentality and time for the results to show. Even though you do marketing…

Listen to Your Content Marketing Consultant or Save Your Money

Do you have your listening ears on? Photo by kyle smith on Unsplash Here’s a pro tip for you: don’t bring in an outside marketing expert  unless you’re prepared to listen to them and act on their recommendations. Otherwise, you’re just wasting your time and money. I’ve been on both sides of the consulting fence for B2B marketing. …

You Don’t Need to Be an Expert at Writing to Write Great Content

Photo by Rita Morais on Unsplash I stumbled across a blog post by Chris Riley a few weeks ago. The main point of the post: experts shouldn’t be afraid to write what they know about and businesses shouldn’t be afraid to use content written by in-house experts. It’s a good post, check it out: Why Non-Writers Often Produce…

Last Flying Cow

Life and love along the way...

Saints Wire

Get the latest Saints news, schedule, photos and rumors from Saints Wire, the best Saints blog available

The Multicultural Marketer

Inclusion Isn't Optional

Chuck Wendig: Terribleminds

Hey Did You Know I Write Books

J-Dubs Grin and Bear It

As Always, More to Come

Outside Perception

Amin n'rangwa edanea

fabricating fiction

Louise Jensen - Writer - www.louisejensen.co.uk

Hot Tracks Fridays

a place to get hot tracks... on Friday...

Accidentally Inspired

An expanse of drivel

PHIGs IMC Inc.

Good governance is good business

All Romance Reads

Get Your Swoon On

No Facilities

Random thoughts, life lessons, hopes and dreams

Word of Pie

Ponderings on Life, the Universe, and Information

agile ramblings

thoughts on organizational design, strategy, process, and technology

%d bloggers like this: