No One Cares About You #CGTCM

no one cares, red stamp on a grunge paper textureOne of the lessons I’m reminded of again and again when marketing is that

no one cares about you; it’s our job to make them.

This is the first in a series of posts I’m doing as I sort through (in my head) issues around inbound. I’ve called it The Cheeky Guide to Content Marketing (#CGTCM). I think I picked up “cheeky” from the MIL, who uses the word a lot.

I have had grand designs to even turn this into an ebook at some point. There are plenty of inbound ebooks on strategy and what you should do. Many of them aren’t very down and dirty though — or talk about the agony of creating something good that just doesn’t work.

Cuz that sucks.  Continue reading No One Cares About You #CGTCM

5 Timeless “Rules” of Social Media and Content Marketing

social media rules of the road are similar to those for content marketingThe rules for social media engagement really haven’t changed much in the last 9 years. True, there are different mores and ways to navigate the various social channels, but the basics are pretty much same same.

From whence does this mind-bending observation cometh?

I was weeding through some old notebooks before tossing them (for those few of you who know me and read this – Yes, I do throw things away. Now and then.). I came across my “rules of the road” draft for commenting/engaging on the AIIM Community.

Because of my career step-to-the-right into doing content marketing, there’s plenty that can be applied there too. Continue reading 5 Timeless “Rules” of Social Media and Content Marketing

Thinking Boxes and Bleeding Ears

thinking cats backgroundFingernails on a blackboard.

That sound foam makes when it’s just creaking and on the edge of snapping.

Gum smackers.

And anytime someone says “Let’s think outside of the box.”

These are all things that make my ears want to bleed.

Continue reading Thinking Boxes and Bleeding Ears

Buzzwords Suck

Businessman running away from angry bees
Run, run as fast as you can from buzzwords — and those who use them to bullshit you.

I like words. A lot. Probably more than the next guy. But I like my words to add clarity, not confusion.

That’s one of the reasons why I HATE buzzwords.

I have to be careful here because not all buzzwords are bullshit. New stuff happens all the time. Sometimes we need a word or phrase to describe this new concept. I’m good with that. Take content/inbound marketing; not entirely a buzzword. However, it’s a concept I now make a living making reality for our clients so’s I could be slightly biased here. It’s not new, but “inbound” is a good enough phrase to describe a break – well, a shift – in marketing focus. Not a huge fan of the phrase, but it works.
Continue reading Buzzwords Suck

Fear of Writing – The Typo and the Typo Pointer-Outer

typo-assholesTypos (and grammar concerns) terrify folks into paralysis when it comes to writing. What if I make a mistake? Use the wrong word? I don’t know where the commas go. Semi-colons?!?!? OMFG, kill me.

This fear keeps many folks who would otherwise be fantastic contributors to blogs, social media sites, and elsewhere from sharing insights and knowledge that others would find useful. I’ve seen people who successfully started and then ran large IT implementations run in fear from the idea of writing a 500 word blog post about their experience.

In so far as you only get better writing by writing (a lesson I’ve lived this past 18 months), fear of making a mistake is bad enough.

Worse is some pedantic ass munch pointing it out to you. Continue reading Fear of Writing – The Typo and the Typo Pointer-Outer

“The Chair” and Inbound Marketing

Inbound marketing and George Strait's song, The Chair.
Brian and Tonya’s engagement portrait. No idea who these people are, but it’s a lovely photo.

One of my favorite explanations of old school, interruption marketing is when Gary Vaynerchuk talks about buying someone a drink in a bar and then asking them to go to bed with you immediately after.

A little more seduction is in order.

So when I heard George Strait’s “The Chair” while bringing teenage daughter number 1 to school this morning, I started thinking that’s about the way an inbound campaign should start.

“Well excuse me, but I think you’ve got my chair,
No that one’s not taken, I don’t mind if you sit here,
I’ll be glad to share.”

Ah, the website – your chair. A nice, inviting website that answers customer’s and potential customer’s questions will make strangers come in, have a seat, and look for the bartender. Continue reading “The Chair” and Inbound Marketing

Punch ‘Em in the Head!

Sometimes, you really do just want to punch someone in the head.
Casey enjoyed this a little too much.

It’s funny the expressions you use without thinking sometimes.

One of my all-time favorites for expressing frustration at someone doing something stupid (usually something that makes work harder) is a desire to then “Punch them in the head.”

Damn right.

Who doesn’t want to punch someone in the head now and then. Continue reading Punch ‘Em in the Head!