Listen to Your Content Marketing Consultant or Save Your Money

Do you have your listening ears on? Photo by kyle smith on Unsplash Here’s a pro tip for you: don’t bring in an outside marketing expert  unless you’re prepared to listen to them and act on their recommendations. Otherwise, you’re just wasting your time and money. I’ve been on both sides of the consulting fence for B2B marketing. …

You Don’t Need to Be an Expert at Writing to Write Great Content

Photo by Rita Morais on Unsplash I stumbled across a blog post by Chris Riley a few weeks ago. The main point of the post: experts shouldn’t be afraid to write what they know about and businesses shouldn’t be afraid to use content written by in-house experts. It’s a good post, check it out: Why Non-Writers Often Produce…

F Is for Fear: The Cheeky A-Z Guide For Content Marketing

I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will…

D Is for Difficult: The Cheeky A-Z Guide for Content Marketing

Photo by Casey Horner on Unsplash You will come to a place where the streets are not marked.Some windows are lighted. But mostly they're darked.A place you could sprain both your elbow and chin!Do you dare to stay out? Do you dare to go in?How much can you lose? How much can you win?Oh, The Places You'll Go!…

C Is for Customer: The Cheeky A-Z Guide for Content Marketing

Are you ready to serve your customers? Photo by Hamish Duncan on Unsplash Obvious, right? No customers, no business. But think about it -- is your business really aligned to focus on and meet the needs of your customers (including your marketing)? Here’s a quick way to tell. Look at your website and ask yourself this question, “Is…

Is Your Sales Team Louder Than Your Customers?

Memegenerator Sales and marketing professionals, repeat after me: No one cares about you. Sure, sure; your kids, parents, friends, and significant others do. BUT, you aren’t trying to convince them to buy anything from you. Do you recognize yourself or your sales (or marketing) teams in this photo here? Don’t be that guy. This isn’t…

9 Tips to Knock Out Blogger’s Block

Writing is hard. There's no way around that. Everyone gets stuck at least once in a while and needs a little nudge to get them going. I'm going to share a few ideas that I use frequently to help bust through writer's block. But, first, why should you even care about blogging? Why Your Business…

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