The Ghost in the Content Marketing Blog: A Few Tips for Writing Like Someone Else

Caffeine IS required to be a good ghost in the blog, though my preferred deliver vehicle is tea. Photo by Toa Heftiba on Unsplash Real. Honest. Authentic. These are all words content marketing aspires to be. When you’re the ghost in the blog, it’s easy to feel like you’re faking it.  I’ve been ghost blogging for five-ish years…

Blogging Plus 6 Other Cornerstone Content Marketing Tactics — That Work — for Anyone

Without the right foundation, it all comes tumbling down. Photo by Rodolfo Quirós from Pexels What works when it comes to content marketing? Like many things in life, leaning into the basics is a great first step.   Just remember that you need to have a content marketing strategy in place first. Take this blog for example. I started…

The Beatles Once Performed for 18 People – Don’t Sweat It When Your Content Marketing Blueprints Take Time to Make You World Famous

The Beatles Played Before 18 People - Everybody has to start somewhere. Content marketing can feel like walking to school uphill both ways, in the snow, with no shoes on; especially when you start. It’s different. It’s tough. It takes a different mentality and time for the results to show. Even though you do marketing…

9 Tips to Knock Out Blogger’s Block

Writing is hard. There's no way around that. Everyone gets stuck at least once in a while and needs a little nudge to get them going. I'm going to share a few ideas that I use frequently to help bust through writer's block. But, first, why should you even care about blogging? Why Your Business…

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