Caffeine IS required to be a good ghost in the blog, though my preferred delivery vehicle is tea. Photo by Toa Heftiba on Unsplash Real. Honest. Authentic. These are all words content marketing aspires to be. When you’re the ghost in the blog, it’s easy to feel like you’re faking it. I’ve been ghost blogging for five-ish years…
A few thoughts on how using white space can help improve your content marketing efforts from an editor's point of view.
Perhaps I'm biased, but editing is the umami of content marketing. Umami is the 5th flavor that enhances all others. Good editing makes everything better. I'm not talking about the grammar stuff -- that's assumed. And I'm not talking about the edit your writing part of writing. I think my parents still think most of…
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