Or How I learned to stop worrying and love the empty, white spaces in between.
I edited a print magazine for a decade. During that time, I drove our various designers slightly bonkers with my desire to cram words into every available nook and cranny of a page. “What do you mean, 800 words on a page is too many? Just make it fit.” There was some, let’s say, creative tension between cramming in a lot of information in a limited number of pages and their desire to exercise some design ethos.
I generally won the arguments. After all, they were contracting for us. Though, over time, I came to see their point and even admit that I had been wrong.
White space can be your friend, in a number of ways. Continue reading Embrace White Space to Improve Your Content Marketing