Editing Is Umami

Perhaps I'm biased, but editing is the umami of content marketing. Umami is the 5th flavor that enhances all others. Good editing makes everything better. I'm not talking about the grammar stuff -- that's assumed. And I'm not talking about the edit your writing part of writing. I think my parents still think most of…

Lie To Me – The Essential Skill to Keep Your Content on Schedule

Lie to me. The ultimate secret to deadline success.

I tell my two girls all the time that, more than anything else, I hate a liar. That's a lie. Kinda. There is a time and place for lying in the workplace -- deadlines. I hate being lied to, but I encouraged every managing editor I ever worked with (and they learned to do this…