Howdy, thanks for stopping by.
I enjoy making words work.
I am an editor. A writer. A content strategist. An embryonic storyteller.
I realized something recently about my career. What I enjoy the most is creating and sharing useful information for the folks I’m writing for. My favorite comment about my work was from an inform magazine reader. He had been trying for years to implement an ECM project in his company. He plunked down an article from inform on his boss’ desk and said “This is why.” He received permissions and implemented a successful system that help the company save time and money.
It felt great to hear that. Like it felt great to hear from people who had hung posters (yeah, infographics used to be called posters!) from the magazine on their walls.
My entire working life has been focused on identifying topics to write about myself or assigning to others to write that help the audience I served improve how they use technology (ECM, copiers, managed IT, etc.).
If there are words in it, I’ve either written or edited it — a magazine, multiple websites, webinars, infographics (including printed posters), blogs, calls to action, landing pages, email campaigns, newsletters, ebooks, tip sheets, and even videos.
About Me: Non-Work Stuff
On a more personal note, I’m a huge Saints fan (and will forever be at least semi-bitter over the infamous non-call in the Rams/Saints NFC Championship game). I love beer — especially IPAs. I’ve two wonderful daughters. The eldest is too much like me and we text often. The youngest will be turning 21 in 2022 (a few months from now, and I am not a fan).
I do my best writing in a green Lay-Z-Boy chair that rocks, swivels, and reclines.
This is from a Meet AIIM Q & A for employees. I’m no longer with AIIM, but, hasn’t changed any of this. So.
I love my life surrounded by the fur from 2 boxers (Oscar and Knox) and 4 cats (Louie, Sasha, Jackson, and Macleod – yes, Highlander).
In my time at AIIM, I was an intern, assistant editor, editor (all for print). I helped create and ran the content side of the AIIM webinar program for 8 years. I edited and distributed 3 newsletters (the first as fax, with a newfangled “email” distribution option). Created ebooks, infographics, Web articles. Helped to create and run the AIIM community as community manager. In the end, I shifted to an Inbound Marketing role, which, oddly enough felt a bit like the culmination of all the other stuff — just with more analytics thrown in!
I began as an intern for 2 and a half years, then became assistant editor. When cleaning out file cabinets a few years into my tenure as editor, I found my resume in the “No way” folder for the original intern position.
What do you do and what do love about it?
Despite going to the “Dark Side” of marketing 18 months ago, I essentially continue to do what I’ve done since I began as an editorial intern: find, curate, create, and present content that educates our audience and helps them advance in their career. I dig the creative process of conceptualizing a piece of content and working through to the finished product.
Describe yourself using 3 words only.
Effective Constructive Procrastinator.
What are you proudest of?
My two daughters, Lauren and Casey, who (sometimes despite me) are growing into wonderful young ladies.
A distant professional second is a comment I received once from a magazine reader who said they used one of the inform articles to argue the case to his boss (he put the article on his boss’ desk and said “We need to do this!”). That kicked the project off and it was successful and helped the business. I’ve also had a few folks tell me they re-engaged with AIIM because of me – and that feels awesome. [OK, taking a pin to prick my swelled head now.]
What movie, no matter how many times you’ve seen it, do you have to watch when it’s on?
Sadly, there are quite a few: Bull Durham, Willie Wonka and the Chocolate Factory (the original, NOT the Burton/Depp abomination), Pulp Fiction, The Princess Bride, and, Lord help me, The Cutting Edge. Recently, I can’t seem to stop watching Pacific Rim or Love Actually. “Hello, my name is Inigo Montoya. Prepare to die.”
Summer or Winter?
Summer. In my mind, Hell is cold
What do you do for fun?
I enjoy a good beer (find me on the beer app, Untappd) and cooking a good meal (often with a beer). I read a lot – fantasy and history mostly. During football season (Saints. WhoDat!), I spend way too much time watching the NFL — WOOHOO RedZone Channel! I love taking advantage of living in the Baltimore/DC area with day trips to the National Zoo, the Smithsonian Museums, Inner Harbor, PA Dutch Country, different hiking trails, tubing (snow and river), walking Civil War battlefields (my children are banned from those last excursions so that I never have to hear again, “You’re going to read ANOTHER sign [loud sigh]”) . . . there’s so much to do here.