Typos (and grammar concerns) terrify folks into paralysis when it comes to writing. What if I make a mistake? Use the wrong word? I don't know where the commas go. Semi-colons?!?!? OMFG, kill me. This fear keeps many folks who would otherwise be fantastic contributors to blogs, social media sites, and elsewhere from sharing insights…
One of my favorite explanations of old school, interruption marketing is when Gary Vaynerchuk talks about buying someone a drink in a bar and then asking them to go to bed with you immediately after. A little more seduction is in order. So when I heard George Strait’s “The Chair” while bringing teenage daughter number…
It’s funny the expressions you use without thinking sometimes. One of my all-time favorites for expressing frustration at someone doing something stupid (usually something that makes work harder) is a desire to then “Punch them in the head.” Damn right. Who doesn’t want to punch someone in the head now and then. Now, this isn’t…
Marketing can become a self-consuming and navel-gazing perpetual motion machine. If you aren’t tying your marketing to achieve direct sales results, then I have a hard time figuring out why you’re marketing. Grabbing attention, engagement, personality, aren’t ends in and of themselves, they’re stepping stones to get to someone buying something from you. But that…
Nearly every piece of advice you read about content and inbound marketing includes the words “great” and “content” in sequence or at least in close proximity. I am all for great content – great content whether whimsical or serious or funny or informative or entertaining or whatever is, well, great. And great is good. It’s…
I’ve spent my fair share of time at trade shows and conferences over the years – attending, covering, and staffing. I’ve read, and written, a fair number of reports from these events. As I was thinking about personas for a client yesterday, I recalled a sponsor wrap up that had struck me as clueless at…
Extremely happy to have had an article published in DOCUMENT (the first of 4 for this year). Focused on what to focus on when you're trying to determine engagement in content marketing efforts, it has a few tips (I hope) that'll get you thinking about metrics that are important versus those that just feel good.…
Hey Did You Know I Write Books
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Louise Jensen - Writer - www.louisejensen.co.uk
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