Over the years, the best advice about content marketing predictions I can think of is to (usually) ignore the predictions. And, man, I once loved a prediction piece. These days . . . not so much. Look at all of these shiny new ideas! (So that I can now ignore the last round of formerly…
I wish I had had a quarter when I took this photo. One of my favorite parables is the 6 blind men and the elephant. (Scroll to the end of the post to read it if you're not familiar and then head on back up here.) When it comes to inbound marketing, we all come…
Every industry has its shorthand and insider-speak. Inbound marketing is no exception. But we do find ourselves talking with clients and prospects about CTAs, downloadable assets, campaigns, smart lists, and smart CTAs and assume they know what we’re talking about. And that’s not, uh, smart on our part. Here’s a quick guide to what all…
It’s much easier to get a group together to ogle, think, and work on a strategy about a problem than it is to start taking concrete steps to make a problem go away. As someone prone to overthinking, I’m well too aware of this. A colorful downward spiral of doom! Photo by Harshal Desai on Unsplash As I…
Creating helpful content for your customers is the single best thing you can do for your marketing efforts.
The Beatles Played Before 18 People - Everybody has to start somewhere. Content marketing can feel like walking to school uphill both ways, in the snow, with no shoes on; especially when you start. It’s different. It’s tough. It takes a different mentality and time for the results to show. Even though you do marketing…
Google is not your friend. Manipulate SEO in the only way possible: maniacally focus on answering questions for your audience.
Do you have your listening ears on? Photo by kyle smith on Unsplash Here’s a pro tip for you: don’t bring in an outside marketing expert unless you’re prepared to listen to them and act on their recommendations. Otherwise, you’re just wasting your time and money. I’ve been on both sides of the consulting fence for B2B marketing. …
Photo by Rita Morais on Unsplash I stumbled across a blog post by Chris Riley a few weeks ago. The main point of the post: experts shouldn’t be afraid to write what they know about and businesses shouldn’t be afraid to use content written by in-house experts. It’s a good post, check it out: Why Non-Writers Often Produce…
I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will…
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