D Is for Difficult: The Cheeky A-Z Guide for Content Marketing

Photo by Casey Horner on Unsplash You will come to a place where the streets are not marked.Some windows are lighted. But mostly they're darked.A place you could sprain both your elbow and chin!Do you dare to stay out? Do you dare to go in?How much can you lose? How much can you win?Oh, The Places You'll Go!…

C Is for Customer: The Cheeky A-Z Guide for Content Marketing

Are you ready to serve your customers? Photo by Hamish Duncan on Unsplash Obvious, right? No customers, no business. But think about it -- is your business really aligned to focus on and meet the needs of your customers (including your marketing)? Here’s a quick way to tell. Look at your website and ask yourself this question, “Is…

Is Your Sales Team Louder Than Your Customers?

Memegenerator Sales and marketing professionals, repeat after me: No one cares about you. Sure, sure; your kids, parents, friends, and significant others do. BUT, you aren’t trying to convince them to buy anything from you. Do you recognize yourself or your sales (or marketing) teams in this photo here? Don’t be that guy. This isn’t…

9 Tips to Knock Out Blogger’s Block

Writing is hard. There's no way around that. Everyone gets stuck at least once in a while and needs a little nudge to get them going. I'm going to share a few ideas that I use frequently to help bust through writer's block. But, first, why should you even care about blogging? Why Your Business…

B Is for Believe: The Cheeky A-Z Guide for Content Marketing

Here’s a fact about content marketing: It won’t work if you don’t believe in it. I thought love was only true in fairy talesMeant for someone else, but not for meLove was out to get me (do do do, do do)That's the way it seemed to me (do do do, do do)Disappointment haunted all my…

Assume: The Cheeky A-Z Guide to Content Marketing

Photo by Jordan Butler on Unsplash You’ve probably heard this at some point in your life (my introduction came courtesy of my offensive line coach in high school): Don’t ASSUME, it makes an ASS out of U and ME. While not assuming what a defensive lineman is going to do on a particular play is way past…

Beware the Inbound Marketing Carnival Barkers!

Step right up! Step right up! And look at the wonder of the modern marketing machine. SEO, blogs, automation, all in one space from one provider. Never have to do anything yourself Turn it on and watch it go. Leads for you. More leads than you can handle. All you have to do is sign…

Have You Ever Discounted Someone Not Wearing a Tie?

Cause every girl crazy 'bout a sharp dressed man. - ZZ Top Have you ever discounted or ignored great advice because the person giving it was dressed in shorts and a t-shirt? Or a bathrobe? Or jeans and t-shirt with a dinosaur trying to do pushups (one of the favorite shirts I own). In certain…

No One Cares About You #CGTCM

One of the lessons I'm reminded of again and again when marketing is that no one cares about you; it's our job to make them. This is the first in a series of posts I'm doing as I sort through (in my head) issues around inbound. I've called it The Cheeky Guide to Content Marketing…

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