5 Timeless “Rules” of Social Media and Content Marketing

The rules for social media engagement really haven't changed much in the last 9 years. True, there are different mores and ways to navigate the various social channels, but the basics are pretty much same same. From whence does this mind-bending observation cometh? I was weeding through some old notebooks before tossing them (for those…

Thinking Boxes and Bleeding Ears

Fingernails on a blackboard. That sound foam makes when it's just creaking and on the edge of snapping. Gum smackers. And anytime someone says "Let's think outside of the box." These are all things that make my ears want to bleed. Why people in business continue to use this idiotic expression eludes me. Maybe it's…

Buzzwords Suck

Buzzwords can be useful, but are often used just to confuse folks.

I like words. A lot. Probably more than the next guy. But I like my words to add clarity, not confusion. That's one of the reasons why I HATE buzzwords. I have to be careful here because not all buzzwords are bullshit. New stuff happens all the time. Sometimes we need a word or phrase…

Fear of Writing – The Typo and the Typo Pointer-Outer

Typos (and grammar concerns) terrify folks into paralysis when it comes to writing. What if I make a mistake? Use the wrong word? I don't know where the commas go. Semi-colons?!?!? OMFG, kill me. This fear keeps many folks who would otherwise be fantastic contributors to blogs, social media sites, and elsewhere from sharing insights…

“The Chair” and Inbound Marketing

Inbound marketing and George Strait's song, The Chair.

One of my favorite explanations of old school, interruption marketing is when Gary Vaynerchuk talks about buying someone a drink in a bar and then asking them to go to bed with you immediately after. A little more seduction is in order. So when I heard George Strait’s “The Chair” while bringing teenage daughter number…

Punch ‘Em in the Head!

It’s funny the expressions you use without thinking sometimes. One of my all-time favorites for expressing frustration at someone doing something stupid (usually something that makes work harder) is a desire to then “Punch them in the head.” Damn right. Who doesn’t want to punch someone in the head now and then. Now, this isn’t…

Marketing: Always Be Human

Marketing can become a self-consuming and navel-gazing perpetual motion machine. If you aren’t tying your marketing to achieve direct sales results, then I have a hard time figuring out why you’re marketing. Grabbing attention, engagement, personality, aren’t ends in and of themselves, they’re stepping stones to get to someone buying something from you. But that…

The Problem With Great Content

Great versus useful content for content marketing

Nearly every piece of advice you read about content and inbound marketing includes the words “great” and “content” in sequence or at least in close proximity. I am all for great content – great content whether whimsical or serious or funny or informative or entertaining or whatever is, well, great. And great is good. It’s…

Whining Is Not a Strategy

Whining is not a strategy for inbound marketing

I’ve spent my fair share of time at trade shows and conferences over the years – attending, covering, and staffing. I’ve read, and written, a fair number of reports from these events. As I was thinking about personas for a client yesterday, I recalled a sponsor wrap up that had struck me as clueless at…

Engage — My article in DOCUMENT

Extremely happy to have had an article published in DOCUMENT (the first of 4 for this year). Focused on what to focus on when you're trying to determine engagement in content marketing efforts, it has a few tips (I hope) that'll get you thinking about metrics that are important versus those that just feel good.…

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