Content Marketing: Lessons from Ravens Camp

I saw Pro Bowlers and some borderline Hall of Famers practicing the basics; you should too. I watch a lot (too much even) football. I also read a fair amount about content marketing. I’m not quite sure why it’s taken this long to realize there are content marketing lessons you can take from football (the…

What I Learned Today: Good Idea Plus No Planning Equals Horrible

A good idea horribly implemented and with no follow through is worse than no idea at all. I live about 10 minutes away from Merriweather Post Pavilion, one of the best outdoor concert venues in the country. My wife and I are both fans of Queen and we both like Adam Lambert. When we realized…

Lie To Me – The Essential Skill to Keep Your Content on Schedule

Lie to me. The ultimate secret to deadline success.

I tell my two girls all the time that, more than anything else, I hate a liar. That's a lie. Kinda. There is a time and place for lying in the workplace -- deadlines. I hate being lied to, but I encouraged every managing editor I ever worked with (and they learned to do this…