The Last Content Strategy Post You Need to Read

There are many excellent resources for content marketing: anything by Anne Hadley or C.C. Chapman (love Marketing Professionals); about everything put out by the Content Marketing Institute; ancillary to content marketing, but related and covering an equally difficult, overlapping, and interesting piece of the social industry (community management) – The Community Roundtable (also my favorite…

Content – A Little Respect

R-E-S-P-E-C-T What you want Baby, I got What you need, Do you know I got it? All I'm askin' Is for a little respect when you get home Preach, Aretha! A rant, if you will. Start respecting content. Content marketing centers around the concept of providing “something” that your potential audience will like/find useful to…

Content Marketing: Tweets of the Week (Nov 3)

Little late on these, but wanted to share anyway -- after the way the Saints' game ended yesterday, I just wanted to mope for a bit. One man's unscientific rundown of my favorite tweets from the week of November 3. ---------------------------------------------- Not only yes, but HELL YES! davidheld 'Everyone' is not a good answer to…

Editing Is Umami

Perhaps I'm biased, but editing is the umami of content marketing. Umami is the 5th flavor that enhances all others. Good editing makes everything better. I'm not talking about the grammar stuff -- that's assumed. And I'm not talking about the edit your writing part of writing. I think my parents still think most of…

Adam Sandler, Content Marketing, and Hidden Gems

Content marketing is the devil, Bobby Boucher! Yeah, I admit it – I’ve watched “The Waterboy” more than once (and being from Louisiana I knew how to pronounce “Boucher” right even before I saw the movie). What’s this got to do with content marketing? An article in the Washington Post this morning caught my eye;…

Tweets of the Week – My Favs on Content Marketing

In no particular order, my favorite tweets from the past week. Curation. Community. Writing tips. And some stuff about content marketing. heidicohen Want to improve your #contentmarketing? See what @jaybaer & @TheSalesLion have to say=> 5 tips. heidicohen.com/pro-content-ma… #cmworld Never a bad idea to learn from the best.   Sitecore 3 out of 4 feel…