Content Marketing: Tweets of the Week (Nov 3)

Little late on these, but wanted to share anyway — after the way the Saints’ game ended yesterday, I just wanted to mope for a bit.
One man’s unscientific rundown of my favorite tweets from the week of November 3.
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Not only yes, but HELL YES!

davidheld

‘Everyone’ is not a good answer to the question ‘who is my audience?’ #ContentMarketing #ProTip @njellering

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Morty the Penguin, anyone? Or (because it’s football season) any truck commercial, designed to make you feel like you’re not quite a real man if you don’t have the ability to pull your truck from the mud with the horses you were towing. More on Morty below.

strydedotcom

“What you make consumers feel is even more important than what you actually make.” ow.ly/DOFSC #contentmarketing

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Pretty good overview of Google’s latest addition to its menagerie.

Witleyboy

Very decent blog on #panda 4.1 and how Google intends to identify quality content ow.ly/DXAAV #SEO#contentmarketing #journalism

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And now my sister-in-law wants a penguin. I think John Lewis sells furniture (and I only know that because my wife is English). However, because of this over the top, schmaltzy commercial; I now feel warm and fuzzy about them. Good overview of the associated marketing campaign here. I embedded the commercial at the end of this post.

citizenofbrazen

Golden Content Marketing Means Monty The Penguin Has Won Xmas. brazenpr.com/2014/11/7093/ #contentmarketing #montythepenguin #followthefairies

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Past time for everyone to consider how to use video (even if only a little, as determined by your customer) in your marketing.

Ekaterina

Reach B2B Execs with Snappy Video emarketer.com/Article.aspx?R…

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Yep

publicaddresstv

Great read @neilstclair! MT @gbreece Patience and persistence – the #contentmarketing paradox Read here#thoughtleadership

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Need to rethink that whole reposting to LinkedIn thing.

JustinPLambert

Should You Repost Your Blog Content on Other Websites? A Data-Driven Answer ift.tt/10jMgUS #contentmarketing info

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Always kinda thought this might be the case.

beseenontop

Interesting. “Viral content rarely has a long-term effect on your business” trendspot.it/d53s #smallbusiness #SEO #contentmarketing

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Basic blocking and tackling advice. And love the image.

claudiatoo

RT @RickKuwahara: 7 Content #Marketing Tips 4 When You Lack Time & Resources buff.ly/1t2Ll1H #contentmarketing

About the Author bryantduhon

Editor. Dad. Husband. Writer. Content marketer and strategist. Serial constructive procrastinator. Pizza eater. Beer drinker. Not always in that order.

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