If your marketing doesn’t bring new people to your business or keep existing customers coming back, you’re failing. As much as I write about (and believe) that marketing needs to be helpful; that’s not the objective. The objective is to move a person - and we should never lose sight that we’re talking about people…
I wish I had had a quarter when I took this photo. One of my favorite parables is the 6 blind men and the elephant. (Scroll to the end of the post to read it if you're not familiar and then head on back up here.) When it comes to inbound marketing, we all come…
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