I mentioned last week about the whining in content marketing, and two recent (excellent) blog posts both reinforced my pre-conceived notion (and who doesn't love that!?). First is "The Great Content Marketing Buzzkill" by Barry Feldman. The second post, which isn't negative at all, but which has a line in the intro, "some have suggested…
Tag: content strategy
Social Business – Myths and Truths
Four years (ish) ago I was invited to present a few thoughts on Enterprise 2.0 at EMC's 3rd Writer's Summit. The original title of the presentation: Enterprise 2.0 Myths (and a few truths). I stumbled onto my notes a few days ago and thought it would be fun to revisit to see how A) Smart or B)…
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Paper Dust – A Paean to the Complexity of Simplicity
Content marketing may appear simple on the surface; but underneath it's hard. An epiphany on simplicity and complexity inspired by paper dust.
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The Last Content Strategy Post You Need to Read
There are many excellent resources for content marketing: anything by Anne Hadley or C.C. Chapman (love Marketing Professionals); about everything put out by the Content Marketing Institute; ancillary to content marketing, but related and covering an equally difficult, overlapping, and interesting piece of the social industry (community management) – The Community Roundtable (also my favorite…
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What I Learned Today: Lots of Reading Still to Do
After looking at this list of Content Strategy books posted by Scott Abel, I realized (again) that there's always more to learn about content strategy/marketing. Click the image for the list.
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Content Marketing: Three Essentials
I've been doing a lot of reading lately on content marketing, inbound marketing, and/or content strategy. (I say and/or because, to me, these are variations on a theme; opinions vary and I reserve the right to change my mind.) I've come to a few conclusions recently from all this reading (and some doing as well).…
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