Content Marketing: Three Essentials

3 Essentials for Content Marketing
The 3 essential elements of content marketing.

I’ve been doing a lot of reading lately on content marketing, inbound marketing, and/or content strategy. (I say and/or because, to me, these are variations on a theme; opinions vary and I reserve the right to change my mind.)

I’ve come to a few conclusions recently from all this reading (and some doing as well).

I think there’s some confusion about content. You are creating content for a purpose; not just because it’s the new cool thing to do. On this blog, my purpose is 3-fold:

  • to sharpen my writing skills by getting back into the habit,
  • clarify my thinking,
  • and, who knows, start swimming in the content marketing (and pals) thought-leadership ocean.

When I edited a print magazine and produced webinars; the purpose of the content was to provide my readers with information they could use to do their job better/advance their career.

Now that I’m focused on content marketing, the purpose of the content is still to educate, but also to nudge/direct/guide my audience to an action that we want them to take — either buy or download something.

Essential 1: your content has a purpose.*

When it comes to the bare frame of content marketing; there are 2 essential tasks:

Essential 2: Write well (and with purpose)

Essential 3: Distribute appropriately

That’s pretty much it. Of course, there are a ton of devils (and pixies, gremlins, brownies, and I often see Murphy) in the details.

*For those of you who have seen The Jerk, insert your own “special purpose” joke here.

Published by

bryantduhon

Editor. Dad. Husband. Content marketer and strategist. Serial procrastinator. Pizza eater. Beer drinker. Not always in that order.

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