3 Essentials for Content Marketing
The 3 essential elements of content marketing.

I’ve been doing a lot of reading lately on content marketing, inbound marketing, and/or content strategy. (I say and/or because, to me, these are variations on a theme; opinions vary and I reserve the right to change my mind.)

I’ve come to a few conclusions recently from all this reading (and some doing as well).

I think there’s some confusion about content. You are creating content for a purpose; not just because it’s the new cool thing to do. On this blog, my purpose is 3-fold:

  • to sharpen my writing skills by getting back into the habit,
  • clarify my thinking,
  • and, who knows, start swimming in the content marketing (and pals) thought-leadership ocean.

When I edited a print magazine and produced webinars; the purpose of the content was to provide my readers with information they could use to do their job better/advance their career.

Now that I’m focused on content marketing, the purpose of the content is still to educate, but also to nudge/direct/guide my audience to an action that we want them to take — either buy or download something.

Essential 1: your content has a purpose.*

When it comes to the bare frame of content marketing; there are 2 essential tasks:

Essential 2: Write well (and with purpose)

Essential 3: Distribute appropriately

That’s pretty much it. Of course, there are a ton of devils (and pixies, gremlins, brownies, and I often see Murphy) in the details.

*For those of you who have seen The Jerk, insert your own “special purpose” joke here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

No Facilities

Random thoughts, life lessons, hopes and dreams

The Jamie Hayes Gallery

In the heart of the French Quarter at 617-621 Chartres Street.

Rachel Makes Notes

I have a massive thing for people, conversations, and marketplaces.


I read, rant and write ;)


The courage to draw a line!

Saints Wire

Get the latest Saints news, schedule, photos and rumors from Saints Wire, the best Saints blog available

The Multicultural Marketer

Inclusion Isn't Optional

Chuck Wendig: Terribleminds

Hey Did You Know I Write Books

J-Dub's Grin and Bear It

As Always, More to Come

Outside Perception

Amin n'rangwa edanea

Dan Pontefract

The Future of Work (and Life) is Now

fabricating fiction

Louise Jensen - Writer - www.louisejensen.co.uk

Hot Tracks Fridays

a place to get hot tracks... on Friday...

Accidentally Inspired

An expanse of drivel


Good governance is good business

All Romance Reads

Get Your Swoon On

Word of Pie

Ponderings on Life, the Universe, and Information

agile ramblings

thoughts on organizational design, strategy, process, and technology

%d bloggers like this: