You can’t just hand us the keys to your marketing efforts and expect success. We need you. Of course, we need to talk about goals, sales hand offs, high-level strategy, and more; but I want to talk today about content. We need access to the industry expertise and customer knowledge you and your co-workers have…
Would you go into a store with busted windows and a doorknob that needed to be jiggled to open? When your website offers no clear path for visitors, THAT’S THE EXACT IMPRESSION YOU GIVE ABOUT YOUR BUSINESS! And with nearly every business transaction in the U.S. today starting out as an online search and visit…
True confession – I used to think marketing was a load of BS. Yep, before I got into content and inbound marketing, I was an editor. Marketing to me was an endless barrage of crappy email pitches and product press releases. My job as an editor was to separate the wheat from the chaff to…
The journey of what seems like 1,000 steps to acquiring a customer starts with your ability to help them solve a problem. You need to insert yourself into your customer’s story as the sidekick, not the hero. Your customer is the hero/heroine. They’re Frodo Baggins; you’re Samwise Gamgee.* Or, since it’s awards season, you want…
I've always half-wanted to own a bar. As long as I can remember, the name of that bar would be (is going to be?) "The Pink Elephant." The first response from folks (and one of the first things that popped into my head) is that "it sounds like the name of a gay bar." Which,…
Caffeine IS required to be a good ghost in the blog, though my preferred delivery vehicle is tea. Photo by Toa Heftiba on Unsplash Real. Honest. Authentic. These are all words content marketing aspires to be. When you’re the ghost in the blog, it’s easy to feel like you’re faking it. I’ve been ghost blogging for five-ish years…
Without the right foundation, it all comes tumbling down. Photo by Rodolfo Quirós from Pexels What works when it comes to content marketing? Like many things in life, leaning into the basics is a great first step. Just remember that you need to have a content marketing strategy in place first. Take this blog for example. I started…
When the Thinking Never Begins Permit me a mini rant. Come along if you’d like, I think you’ll recognize someone you work with. If you don’t, well, the person I’m talking about might just be you (but you’re one of my readers, so I’m thinking not). We’ve all had the misfortune of working with someone(s)…
To BE the man you gotta BEAT the man. WOOOOOO! Ric Flair Don't let the bulk fool you, these guys are tremendous athletes. Photo by Bob Fisher on Unsplash The prompt for today’s Stream of Consciousness Saturday took a sideways path via samurai and bujitsu to be focused on, of all things, rasslin’ (or “wrestling” for you non-southerners…
Why trees, roots, and birds in a post about being human? Not sure, other than that this image says "connection" to me in a way many with people just don't. The most important thing companies miss when it comes to marketing (especially content marketing, or inbound marketing if you prefer) is that it’s about making…
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