Google is not your friend. Manipulate SEO in the only way possible: maniacally focus on answering questions for your audience.
G Is for Google: The Cheeky A-Z Guide for Content Marketing
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Are You Ready for Your Closeup? Create Great Marketing Videos for Your Business With These Timeless Tips
If you've got a smart phone, you've got all the recording equipment you need. I'm a late convert to video. I like words. I like to read. When I watch a screen, I want to be entertained with a Saints win, a TV show, or a movie. One of the critical rules in writing is…
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Listen to Your Content Marketing Consultant or Save Your Money
Do you have your listening ears on? Photo by kyle smith on Unsplash Here’s a pro tip for you: don’t bring in an outside marketing expert unless you’re prepared to listen to them and act on their recommendations. Otherwise, you’re just wasting your time and money. I’ve been on both sides of the consulting fence for B2B marketing. …
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Blue – Music and Colors: Stream of Consciousness Saturday (on a Monday) #SoCS
One of my favorite colors for coloring books. Blue. I'm so blue. I'm so lonesome for you. Today's Stream of Consciousness Saturday prompt is, you guessed it, "blue." Seeing the word immediately triggered that great Leanne Rimes song. I suspect it'll be playing on an ear worm loop for the remainder of the day. [Note:…
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Today I Learned — Teaching Is Learning
The ability to teach a topic or skill helps you to improve your own mastery of that topic or skill.
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Fore for Four, Stream of Consciousness Saturday #SoCS
Per usual when I saw the prompt for today's Stream of Consciousness Saturday, for/fore/four, multiple thoughts flitted across the synapsis. Two gelled for whatever reason: Free Four - a loose, jaunty pop song from Pink Floyd's Obscured by Clouds albumFore Score and seven years ago Wots ... Uh the Deal Love Pink Floyd. My freshman…
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You Don’t Need to Be an Expert at Writing to Write Great Content
Photo by Rita Morais on Unsplash I stumbled across a blog post by Chris Riley a few weeks ago. The main point of the post: experts shouldn’t be afraid to write what they know about and businesses shouldn’t be afraid to use content written by in-house experts. It’s a good post, check it out: Why Non-Writers Often Produce…
