Fine Girls, Silence, and Hurting With Johnny Cash #SoCS

Hello darkness my old friendI’ve come to talk with you againBecause a vision softly creepingLeft its seeds while i was sleepingAnd the vision that was planted in my brainStill remainsWithin the sound of silence I’ve been humming this since I saw the prompt for today’s Stream of Consciousness Saturday from Linda Hill: silent/silence. I’ve embedded…

F Is for Fear: The Cheeky A-Z Guide For Content Marketing

I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will…

E Is for Expectations: The Cheeky A-Z Guide for Content Marketing

“A life that is burdened with expectations is a heavy life. Its fruit is sorrow and disappointment.” ― Douglas Adams, The Long Dark Tea-Time of the Soul You absolutely should have expectations for your content marketing efforts. You should expect success. You should expect to see more Web traffic, more leads, and more sales --…

D Is for Difficult: The Cheeky A-Z Guide for Content Marketing

Photo by Casey Horner on Unsplash You will come to a place where the streets are not marked.Some windows are lighted. But mostly they're darked.A place you could sprain both your elbow and chin!Do you dare to stay out? Do you dare to go in?How much can you lose? How much can you win?Oh, The Places You'll Go!…

C Is for Customer: The Cheeky A-Z Guide for Content Marketing

Are you ready to serve your customers? Photo by Hamish Duncan on Unsplash Obvious, right? No customers, no business. But think about it -- is your business really aligned to focus on and meet the needs of your customers (including your marketing)? Here’s a quick way to tell. Look at your website and ask yourself this question, “Is…

Is Your Sales Team Louder Than Your Customers?

Memegenerator Sales and marketing professionals, repeat after me: No one cares about you. Sure, sure; your kids, parents, friends, and significant others do. BUT, you aren’t trying to convince them to buy anything from you. Do you recognize yourself or your sales (or marketing) teams in this photo here? Don’t be that guy. This isn’t…

9 Tips to Knock Out Blogger’s Block

Writing is hard. There's no way around that. Everyone gets stuck at least once in a while and needs a little nudge to get them going. I'm going to share a few ideas that I use frequently to help bust through writer's block. But, first, why should you even care about blogging? Why Your Business…

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