If your marketing doesn’t bring new people to your business or keep existing customers coming back, you’re failing. As much as I write about (and believe) that marketing needs to be helpful; that’s not the objective. The objective is to move a person - and we should never lose sight that we’re talking about people…
When I first saw the prompt for Stream of Consciousness Saturday, I immediately thought of the days of my life I spent switching “s” out for “z” (and vice versa) editing the European version of e-doc. What a huge PITA (not the tasty platform for hummus). Today’s Stream of Consciousness Saturday (on a Sunday) post…
Pass the Kutshie by the left hand side. The first thing I thought of when I saw today's prompt was the obvious thing: memories -- sometimes hazy -- of various adventures with weed. Though most "adventures" involved sitting on the couch, while eating Cheetos and/or any candy I could shovel into my mouth. I also…
I hate to make mistakes. Even more than that, I hate to be wrong. I’ll sometimes freeze at making a decision because I don’t want to make the wrong one. I bet many of you reading this get stuck the same way (if not, please share how you decide to . . . decide). As…
Working from home can be full of distractions. It can also be fulfilling and hugely productive. Here's what I've learned over 2 decades of doing it.
Listen to your customers or be ignored by your customers. Listening is also the only way to create the content that will move people to becoming or remaining your customers.
Use the right keywords and Google will direct people to your business. Use the wrong ones and you are basically invisible.
Photo by Kristina Flour on Unsplash Because I don’t have a background in marketing and I just learned to write on the go, I feel like I need to backfill my knowledge from time to time. I always thought marketing was pretty much PR and throwing in an annoying jingle to invade my brain. Over the last decade,…
You can’t just hand us the keys to your marketing efforts and expect success. We need you. Of course, we need to talk about goals, sales hand offs, high-level strategy, and more; but I want to talk today about content. We need access to the industry expertise and customer knowledge you and your co-workers have…
Would you go into a store with busted windows and a doorknob that needed to be jiggled to open? When your website offers no clear path for visitors, THAT’S THE EXACT IMPRESSION YOU GIVE ABOUT YOUR BUSINESS! And with nearly every business transaction in the U.S. today starting out as an online search and visit…
In the heart of the French Quarter at 617-621 Chartres Street.
I have a massive thing for people, conversations, and marketplaces.
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Life, love and alienation along the way...
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Louise Jensen - Writer - www.louisejensen.co.uk
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