Written for the office manager of smaller legal firms, the goal of this piece is to let them know that they don’t have to be stuck with the eternal paper chase.
There are automation technologies that small businesses can use to cost-effectively manage and control all of their documents digitally. This stuff isn’t just for large companies nor is it prohibitively costly.
The Paperless (Or at Least Less Paper) Journey
Ebook example – The Paperless Journey for AIIM
Information As An Asset
Created for the AIIM Community. Words by Steve Weissman. Edits and design by me. This one continues to receive a trickle of views each year. Five years on, it remains as relevant as when Steve and I first shared it.
AIIM Conference – Everybody Talks
Conference marketing video for AIIM 2014 Conference. Portfolio for Spikey Katfish.
AIIM Conference – Serious Doesn’t Need to Be Serious
Conference marketing video for AIIM 2014 Conference. Portfolio for Spikey Katfish.
AIIM Conference – Get Ready for Orlando!
Using audio and video from the previous year’s event, this is one of three videos created to market the AIIM Conference. They were used on the AIIM website (main, community, and conference) and in email campaigns. Created with Prezi using iMovie. There’s a “Where’s Duhon” moment in this one as well. Video isn’t an area…
Your Copier Soulmate
Benchmark sells and services copiers. Their Director of Marketing finally sold the inbound concept to her leadership after four years of trying. She engaged the HubSpot marketing agency I was with (Convergo Marketing) to give them support. They already had a fairly good questionnaire on their website to provide guidance on copier selection. It was:…
AIIM Training Video Testimonials
I created these videos for the person in charge of marketing the education courses. I don’t think they used them as much as they could/should have. I shared them on social media and in blogs as part of my role as community manager at the time. AIIM sold (and sells) online and in-person training for…
InfoPros – The CIP Push
These videos were created to be part of a campaign to push AIIM’s newly launched (at the time) Certified Information Professional certification program (I was shifted to other priorities before I was able to use these!). The idea was simple — ask newly-minted CIPs why they considered themselves information professionals in 60 seconds or less.…
Infographic – Cybersecurity Sinning
Created to be a free online download as well as included in a few email sequences. Client was focused on information security, which is something most small businesses think is something they can ignore (they’re wrong).
The Basics of Document Management
An example of content reuse, this ebook is a series of posts (I wrote most of the posts included here with the idea of creating an ebook in the future) bundled together to create a top of funnel download.
When the Server Crashes
As the client, a copier company, wanted to get into the managed IT services market, they decided to lead with basic managed network services. During sales calls, they quickly realized that most small businesses thought recovering from a blown server was a quick and easy thing. They began developing a talk track to help these…
Paying By The Page
The client needed a way to quickly explain to customers the difference between paying by the page and complete managed print services (yes, there is a difference!). We created this infographic to supplement an explanatory blog post. This was created nearly four years ago (as I type this in February 2019) and is still relevant.…
Sink Toner Pirates
I am continually amazed that this is a thing. “Toner Pirates” is copier industry language for telephone scammers who use high-pressure tactics to sell toner to companies who don’t need it. At the client’s request, we adapted a blog I had written for an infographic that was printable and could be handed out by their…
InfoChaos Vs. Info Opportunity
Sparked by an AIIM Executive Leadership Council meeting, this infographic was designed to extend the conversations held during the meeting to the wider world. A conversation around the idea of information chaos (the state of documents and information management in most companies) versus viewing smart management of information as an asset and opportunity rather than…
Gettin’ Legal With It
Written for the office manager of smaller legal firms, the goal of this piece is to let them know that they don’t have to be stuck with the eternal paper chase. There are automation technologies that small businesses can use to cost-effectively manage and control all of their documents digitally. This stuff isn’t just for…
Let’s Play 20 Questions
Datamax strives to separate itself from the pack of copier dealers, who give off a heavy whiff of used car salesman, by providing excellent service. After all, when you’re selling a commodity that’s all you can do unless you want to play the lowest price game. I created this for them based on conversations with…
AIIM ECM Posters
In the mid-1990s, I pushed the idea to create an ECM poster. In the end, we created a series of posters that were distributed at the AIIM Conference (a large trade show and conference at that time) and packaged with the print magazine. AIIM was pushing the ECM message as the association began to move…
I wish I could take credit for the design. I provided suggestions and ideas for accompanying images for the text, but Robert Caldwell, Datamax’s head of marketing, found these excellent images and put this together.
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