Datamax strives to separate itself from the pack of copier dealers, who give off a heavy whiff of used car salesman, by providing excellent service.
After all, when you’re selling a commodity that’s all you can do unless you want to play the lowest price game.
I created this for them based on conversations with Robert Caldwell, their head of marketing, and research. I did the words, Robert did an excellent job with the art and layout (as he did with the Law Office Automation ebook we created together).
It’s an evergreen piece of content. Created just over three years ago (as I type this in February of 2019), it’s still being used by them.