Your Copier Soulmate

Benchmark sells and services copiers. Their Director of Marketing finally sold the inbound concept to her leadership after four years of trying. She engaged the HubSpot marketing agency I was with (Convergo Marketing) to give them support.

The Tinderesque cover. Click here to download. Design by Shelly Holdaway.

They already had a fairly good questionnaire on their website to provide guidance on copier selection. It was:

  1. Hidden
  2. Too product-focused

I took their existing questions and added a few additional copier selection tips I picked up over the four years of marketing copiers (hey, the right copier DOES matter!).

The end result was this ebook. It’s a top of funnel piece intended to move potential customers away from the idea that “Imma just buy the first damn copier I see, they’re all the same” to start thinking about copiers as a key element in their IT infrastructure and business productivity suite o’ things.

We desperately wanted a “Tinderesque” theme to the questions, but that didn’t work out in reality. However, that idea did give us a fun title and a cool cover.

Click here to download.

If you actually need a copier, you should read it.

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