Food – Stream of Consciousness Saturday (a bit late)

  Spooooooonnnnnn!!!!! And another Stream of Consciousness Saturday post begins. Quick rules: follow Linda Hill's prompt and write. This time, it was "food." Not sure why that was the first thing I thought of when it comes to food, other than that it’s an eating utensil and I love The Tick, and his righteous fight…

Sometimes, This Copier Thing Is Fun

Nearly a year ago when I joined Prospect Builder I remember asking myself, "Self, how the hell are we going to write about copiers for a few months, much less the next few years." Not even close to running out of things yet. Just finished and published this infographic for one of our clients last…

Goodnight, Chicory

I keep waiting for him to come jump on me and then I’ll grumble at him to stop kneading on me and then he’ll settle down and get hair all over me. But that’s never going to happen again. I’m still in shock. This morning, Chicory was having major trouble breathing, carrying over from late…

Routes, Roots, and Stream of Consciousness Saturday #socs

What route are you taking to get to the root of the problem? Taking a hand (fingers?) at this week’s Stream of Consciousness Saturday prompt from Linda Hill, which is: Route/Root, use either/both however the hell you want. Route is one of those funny words that I will sometimes pronounce “rowt” and sometimes as “root.”…

“The Chair” and Inbound Marketing

Inbound marketing and George Strait's song, The Chair.

One of my favorite explanations of old school, interruption marketing is when Gary Vaynerchuk talks about buying someone a drink in a bar and then asking them to go to bed with you immediately after. A little more seduction is in order. So when I heard George Strait’s “The Chair” while bringing teenage daughter number…

The Content Is Not Enough: Spread the Word

As a long-time editor, this almost pains me to write, but content isn’t enough when it comes to inbound/content marketing. One of the joys of being a print editor was being able to “know” that all 45,000 subscribers immediately started thumbing through their copy of e-doc Magazine as soon as retrieved from the mailbox. From…

Punch ‘Em in the Head!

It’s funny the expressions you use without thinking sometimes. One of my all-time favorites for expressing frustration at someone doing something stupid (usually something that makes work harder) is a desire to then “Punch them in the head.” Damn right. Who doesn’t want to punch someone in the head now and then. Now, this isn’t…

Marketing: Always Be Human

Marketing can become a self-consuming and navel-gazing perpetual motion machine. If you aren’t tying your marketing to achieve direct sales results, then I have a hard time figuring out why you’re marketing. Grabbing attention, engagement, personality, aren’t ends in and of themselves, they’re stepping stones to get to someone buying something from you. But that…

Ring A Ding Ding – SoCS

Today’s Stream of Consciousness Saturday word is: Ring. As always, kudos to Linda Hill for the prompt.  My first two thoughts on this were obvious ones – marriage and phone calls (in the future, will actual phone conversations between two people lead to marriage or will it all be texting, Facebook likes, and the occasional…

The Problem With Great Content

Great versus useful content for content marketing

Nearly every piece of advice you read about content and inbound marketing includes the words “great” and “content” in sequence or at least in close proximity. I am all for great content – great content whether whimsical or serious or funny or informative or entertaining or whatever is, well, great. And great is good. It’s…

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