Whining Is Not a Strategy

Whining is not a strategy for inbound marketing

I’ve spent my fair share of time at trade shows and conferences over the years – attending, covering, and staffing. I’ve read, and written, a fair number of reports from these events. As I was thinking about personas for a client yesterday, I recalled a sponsor wrap up that had struck me as clueless at…

Zither, the #AtoZchallenge

“Zither,” Mawmaw said. Blank looks around the table. “That’s not a word.” “You’re just making that one up.” And a few other jeers from my Dad, me, and I think one of my cousins. A quick trip to Webster’s shut us all up. There it was, Zither. And Mawmaw scored a gazillion points. And it…

Yellow #AtoZchallenge

I could not think of anything for Y and suddenly “yellow” popped into my head and stuck there for the last 8 hours. I finally have a few minutes to do my second-to-last in the A to Z Challenge. Here’s Yellow; stream of consciousness style -- thought I did look up a few things around…

Xenophon, #AtoZchallenge

Xenophon’s Anabasis would make a great Hollywood movie – equally as enthralling as 300 and way better than the piece of shyte sequel. I read it once, all in one sitting, sitting in the library at Southern Miss in 1992(ish). I must’ve been doing some research around Thucydides for history or a poli-sci class to…

War, #AtoZchallenge

I am fascinated by war. I love to read military history. I increasingly enjoy learning about the broader strategy and logistics beyond the battlefield strategy and tactics. It’s self-sacrifice. And courage. And bravery. And genius. And pageantry. And heroism. The Keith Rocco print to the right here exemplifies this to me. It’s of the charge of…

Very Varied, #SoCS and #AtoZchallenge

All I can say is, “Thank you VERY much.” Before I remembered to look for the prompt for Stream of Consciousness Saturday, I was flailing; struggling to find a “V” word. I already have words for X and Z and a few options swirling about for W and Y. But, V, V was killing me,…

Underdog! #AtoZchallenge

Speed of Lightning Power* of Thunder Fighting all who Rob and plunder Underdog; UNDERDOG! Have no fear, Underdog is here! Amazing how memory works. I can’t remember my to-do list I wrote this morning without checking it throughout the day, but I song from a cheesy 1960s cartoon I used to watch when I was…

Titillate Me! #AtoZchallenge

No idea why this word popped into my head earlier today. I had originally thought I would do a serious post on trust and how that ties to inbound marketing. I’m still going to do that, but on our Prospect Builder blog next week. So. Titillate. Titillation.  I’ve always liked the sound and feel of…

Social and Shakespeare, #AtoZchallenge

Social and Shakespeare, #AtoZchallenge

My career took – maybe not a U-turn, but a decidedly different direction – when I learned in December 2008 that: The print magazine, infonomics (nee inform, then E-DOC, then AIIM E-DOC Magazine, then infonomics) was being cut (not a huge shock given ad sales) That upon returning from meeting the future in-laws in England…

Rasta-Man, the #AtoZchallenge

Two reasons for this one, I love Three Little Birds and this has been a great excuse to listen to it over and over for a bit, along with the rest of Legend (scroll down, I embedded it. You’re welcome). Secondly, I’ve never actually looked up what the hell Rasta is. Beyond some hazy conception…

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