Do you have your listening ears on? Photo by kyle smith on Unsplash Here’s a pro tip for you: don’t bring in an outside marketing expert unless you’re prepared to listen to them and act on their recommendations. Otherwise, you’re just wasting your time and money. I’ve been on both sides of the consulting fence for B2B marketing. …
Photo by Rita Morais on Unsplash I stumbled across a blog post by Chris Riley a few weeks ago. The main point of the post: experts shouldn’t be afraid to write what they know about and businesses shouldn’t be afraid to use content written by in-house experts. It’s a good post, check it out: Why Non-Writers Often Produce…
I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will…
“A life that is burdened with expectations is a heavy life. Its fruit is sorrow and disappointment.” ― Douglas Adams, The Long Dark Tea-Time of the Soul You absolutely should have expectations for your content marketing efforts. You should expect success. You should expect to see more Web traffic, more leads, and more sales --…
Photo by Casey Horner on Unsplash You will come to a place where the streets are not marked.Some windows are lighted. But mostly they're darked.A place you could sprain both your elbow and chin!Do you dare to stay out? Do you dare to go in?How much can you lose? How much can you win?Oh, The Places You'll Go!…
Memegenerator Sales and marketing professionals, repeat after me: No one cares about you. Sure, sure; your kids, parents, friends, and significant others do. BUT, you aren’t trying to convince them to buy anything from you. Do you recognize yourself or your sales (or marketing) teams in this photo here? Don’t be that guy. This isn’t…
Writing is hard. There's no way around that. Everyone gets stuck at least once in a while and needs a little nudge to get them going. I'm going to share a few ideas that I use frequently to help bust through writer's block. But, first, why should you even care about blogging? Why Your Business…
Here’s a fact about content marketing: It won’t work if you don’t believe in it. I thought love was only true in fairy talesMeant for someone else, but not for meLove was out to get me (do do do, do do)That's the way it seemed to me (do do do, do do)Disappointment haunted all my…
Our Japanese maple, post de-twigging. I adore the Japanese Maple behind our house. Each fall it drops every leaf and winters as a crazy straw look alike. As it begins to bud each spring, we deadhead it by flicking off its dead twigs. I’m not much of a gardener, but even I know that breaking…
Step right up! Step right up! And look at the wonder of the modern marketing machine. SEO, blogs, automation, all in one space from one provider. Never have to do anything yourself Turn it on and watch it go. Leads for you. More leads than you can handle. All you have to do is sign…
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I have a massive thing for people, conversations, and marketplaces.
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