Fingernails on a blackboard. That sound foam makes when it's just creaking and on the edge of snapping. Gum smackers. And anytime someone says "Let's think outside of the box." These are all things that make my ears want to bleed. Why people in business continue to use this idiotic expression eludes me. Maybe it's…
I like words. A lot. Probably more than the next guy. But I like my words to add clarity, not confusion. That's one of the reasons why I HATE buzzwords. I have to be careful here because not all buzzwords are bullshit. New stuff happens all the time. Sometimes we need a word or phrase…
Typos (and grammar concerns) terrify folks into paralysis when it comes to writing. What if I make a mistake? Use the wrong word? I don't know where the commas go. Semi-colons?!?!? OMFG, kill me. This fear keeps many folks who would otherwise be fantastic contributors to blogs, social media sites, and elsewhere from sharing insights…
One of my favorite explanations of old school, interruption marketing is when Gary Vaynerchuk talks about buying someone a drink in a bar and then asking them to go to bed with you immediately after. A little more seduction is in order. So when I heard George Strait’s “The Chair” while bringing teenage daughter number…
It’s funny the expressions you use without thinking sometimes. One of my all-time favorites for expressing frustration at someone doing something stupid (usually something that makes work harder) is a desire to then “Punch them in the head.” Damn right. Who doesn’t want to punch someone in the head now and then. Now, this isn’t…
Marketing can become a self-consuming and navel-gazing perpetual motion machine. If you aren’t tying your marketing to achieve direct sales results, then I have a hard time figuring out why you’re marketing. Grabbing attention, engagement, personality, aren’t ends in and of themselves, they’re stepping stones to get to someone buying something from you. But that…
Nearly every piece of advice you read about content and inbound marketing includes the words “great” and “content” in sequence or at least in close proximity. I am all for great content – great content whether whimsical or serious or funny or informative or entertaining or whatever is, well, great. And great is good. It’s…
I’ve spent my fair share of time at trade shows and conferences over the years – attending, covering, and staffing. I’ve read, and written, a fair number of reports from these events. As I was thinking about personas for a client yesterday, I recalled a sponsor wrap up that had struck me as clueless at…
Extremely happy to have had an article published in DOCUMENT (the first of 4 for this year). Focused on what to focus on when you're trying to determine engagement in content marketing efforts, it has a few tips (I hope) that'll get you thinking about metrics that are important versus those that just feel good.…
The Princess Bride is one of my favorite movies. As Peter Faulk’s Grandpa says, it’s got it all: fencing, fighting, torture, revenge, giants, monsters, chases, escapes, true love, miracles . . . And what fan of the movie doesn’t utter the best revenge line of all now and then (Preferably said with a horrible Spanish…
A focus on the positive aspects of life and the joy of being thankful
Random thoughts, life lessons, hopes and dreams
In the heart of the French Quarter at 617-621 Chartres Street.
I have a massive thing for people, conversations, and marketplaces.
I read, rant and write ;)
Inclusion Isn't Optional
Apple-Obsessed Author Fella
As Always, More to Come
Amin n'rangwa edanea
Transforming the Workplace, One Leader at a Time
Louise Jensen - Writer - www.louisejensen.co.uk
a place to get hot tracks... on Friday...
Life in progress
The Write Words
An expanse of drivel
Good governance is good business
Get Your Swoon On
spikeykatfish.com 