When the Thinking Never Begins Permit me a mini rant. Come along if you’d like, I think you’ll recognize someone you work with. If you don’t, well, the person I’m talking about might just be you (but you’re one of my readers, so I’m thinking not). We’ve all had the misfortune of working with someone(s)…
Why trees, roots, and birds in a post about being human? Not sure, other than that this image says "connection" to me in a way many with people just don't. The most important thing companies miss when it comes to marketing (especially content marketing, or inbound marketing if you prefer) is that it’s about making…
Over the years, the best advice about content marketing predictions I can think of is to (usually) ignore the predictions. And, man, I once loved a prediction piece. These days . . . not so much. Look at all of these shiny new ideas! (So that I can now ignore the last round of formerly…
The most common mistake businesses make is writing like they're a business. While I've noticed a shift to a friendlier writing style in the past decade, partially thanks to social media and I'm sure influenced as well by Millennials entry into the working world in large numbers, there's still waaaaay too much bad business writing…
Every industry has its shorthand and insider-speak. Inbound marketing is no exception. But we do find ourselves talking with clients and prospects about CTAs, downloadable assets, campaigns, smart lists, and smart CTAs and assume they know what we’re talking about. And that’s not, uh, smart on our part. Here’s a quick guide to what all…
What's in a name? that which we call a roseBy any other name would smell as sweet; Romeo and Juliet, Shakespeare I use inbound marketing and content marketing nearly interchangeably, even though they aren’t exactly the same. It seems that “inbound” is generally seen as the overarching strategy and that content marketing fits within the…
It’s much easier to get a group together to ogle, think, and work on a strategy about a problem than it is to start taking concrete steps to make a problem go away. As someone prone to overthinking, I’m well too aware of this. A colorful downward spiral of doom! Photo by Harshal Desai on Unsplash As I…
Creating helpful content for your customers is the single best thing you can do for your marketing efforts.
The Beatles Played Before 18 People - Everybody has to start somewhere. Content marketing can feel like walking to school uphill both ways, in the snow, with no shoes on; especially when you start. It’s different. It’s tough. It takes a different mentality and time for the results to show. Even though you do marketing…
Google is not your friend. Manipulate SEO in the only way possible: maniacally focus on answering questions for your audience.
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I have a massive thing for people, conversations, and marketplaces.
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Transforming the Workplace, One Leader at a Time
Louise Jensen - Writer - www.louisejensen.co.uk
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Good governance is good business
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