I hate to make mistakes. Even more than that, I hate to be wrong. I’ll sometimes freeze at making a decision because I don’t want to make the wrong one. I bet many of you reading this get stuck the same way (if not, please share how you decide to . . . decide). As…
You can’t just hand us the keys to your marketing efforts and expect success. We need you. Of course, we need to talk about goals, sales hand offs, high-level strategy, and more; but I want to talk today about content. We need access to the industry expertise and customer knowledge you and your co-workers have…
Caffeine IS required to be a good ghost in the blog, though my preferred delivery vehicle is tea. Photo by Toa Heftiba on Unsplash Real. Honest. Authentic. These are all words content marketing aspires to be. When you’re the ghost in the blog, it’s easy to feel like you’re faking it. I’ve been ghost blogging for five-ish years…
Excellence is not a skill, it is an attitude. Ralph Morton Horsehit. [For the record, I quite like Ralph Morton’s website, The Daily Motivator.] Attitude determines altitude. God I hate that one, though it’s also true; to an extent.. Something about “altitude determines attitude” and the Marston quote just rubs me the wrong way,…
The most common mistake businesses make is writing like they're a business. While I've noticed a shift to a friendlier writing style in the past decade, partially thanks to social media and I'm sure influenced as well by Millennials entry into the working world in large numbers, there's still waaaaay too much bad business writing…
Photo by Rita Morais on Unsplash I stumbled across a blog post by Chris Riley a few weeks ago. The main point of the post: experts shouldn’t be afraid to write what they know about and businesses shouldn’t be afraid to use content written by in-house experts. It’s a good post, check it out: Why Non-Writers Often Produce…
Photo by Casey Horner on Unsplash You will come to a place where the streets are not marked.Some windows are lighted. But mostly they're darked.A place you could sprain both your elbow and chin!Do you dare to stay out? Do you dare to go in?How much can you lose? How much can you win?Oh, The Places You'll Go!…
Our Japanese maple, post de-twigging. I adore the Japanese Maple behind our house. Each fall it drops every leaf and winters as a crazy straw look alike. As it begins to bud each spring, we deadhead it by flicking off its dead twigs. I’m not much of a gardener, but even I know that breaking…
I like words. A lot. Probably more than the next guy. But I like my words to add clarity, not confusion. That's one of the reasons why I HATE buzzwords. I have to be careful here because not all buzzwords are bullshit. New stuff happens all the time. Sometimes we need a word or phrase…
Typos (and grammar concerns) terrify folks into paralysis when it comes to writing. What if I make a mistake? Use the wrong word? I don't know where the commas go. Semi-colons?!?!? OMFG, kill me. This fear keeps many folks who would otherwise be fantastic contributors to blogs, social media sites, and elsewhere from sharing insights…
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I have a massive thing for people, conversations, and marketplaces.
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