It’s funny the expressions you use without thinking sometimes. One of my all-time favorites for expressing frustration at someone doing something stupid (usually something that makes work harder) is a desire to then “Punch them in the head.” Damn right. Who doesn’t want to punch someone in the head now and then. Now, this isn’t…
Tag: inbound marketing
Marketing: Always Be Human
Marketing can become a self-consuming and navel-gazing perpetual motion machine. If you aren’t tying your marketing to achieve direct sales results, then I have a hard time figuring out why you’re marketing. Grabbing attention, engagement, personality, aren’t ends in and of themselves, they’re stepping stones to get to someone buying something from you. But that…
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The Problem With Great Content
Nearly every piece of advice you read about content and inbound marketing includes the words “great” and “content” in sequence or at least in close proximity. I am all for great content – great content whether whimsical or serious or funny or informative or entertaining or whatever is, well, great. And great is good. It’s…
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Whining Is Not a Strategy
I’ve spent my fair share of time at trade shows and conferences over the years – attending, covering, and staffing. I’ve read, and written, a fair number of reports from these events. As I was thinking about personas for a client yesterday, I recalled a sponsor wrap up that had struck me as clueless at…
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Engage — My article in DOCUMENT
Extremely happy to have had an article published in DOCUMENT (the first of 4 for this year). Focused on what to focus on when you're trying to determine engagement in content marketing efforts, it has a few tips (I hope) that'll get you thinking about metrics that are important versus those that just feel good.…
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Inigo Montoya, Content Marketing, and the #AtoZchallenge
The Princess Bride is one of my favorite movies. As Peter Faulk’s Grandpa says, it’s got it all: fencing, fighting, torture, revenge, giants, monsters, chases, escapes, true love, miracles . . . And what fan of the movie doesn’t utter the best revenge line of all now and then (Preferably said with a horrible Spanish…
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Content Marketing – The New ABCs (and a challenge)
I’m covering 4 things in this post (probably not well, I suck at multitasking these days): Playing with a blog idea we have at Prospect Builder (my new gig) Blog “A” for the A to Z challenge Blog “B” for the A to Z challenge Blog “C” for the A to Z challenge Let’s see…
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Social Business – Myths and Truths
Four years (ish) ago I was invited to present a few thoughts on Enterprise 2.0 at EMC's 3rd Writer's Summit. The original title of the presentation: Enterprise 2.0 Myths (and a few truths). I stumbled onto my notes a few days ago and thought it would be fun to revisit to see how A) Smart or B)…
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The Last Content Strategy Post You Need to Read
There are many excellent resources for content marketing: anything by Anne Hadley or C.C. Chapman (love Marketing Professionals); about everything put out by the Content Marketing Institute; ancillary to content marketing, but related and covering an equally difficult, overlapping, and interesting piece of the social industry (community management) – The Community Roundtable (also my favorite…
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Content – A Little Respect
R-E-S-P-E-C-T What you want Baby, I got What you need, Do you know I got it? All I'm askin' Is for a little respect when you get home Preach, Aretha! A rant, if you will. Start respecting content. Content marketing centers around the concept of providing “something” that your potential audience will like/find useful to…
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