Nearly every piece of advice you read about content and inbound marketing includes the words “great” and “content” in sequence or at least in close proximity. I am all for great content – great content whether whimsical or serious or funny or informative or entertaining or whatever is, well, great. And great is good. It’s…
Tag: writing
Keep Swimming Towards Content Marketing
Ignore the naysayers when it comes to content marketing, keep writing, keep swimming.
Embrace White Space to Improve Your Content Marketing
A few thoughts on how using white space can help improve your content marketing efforts from an editor's point of view.
Content – A Little Respect
R-E-S-P-E-C-T What you want Baby, I got What you need, Do you know I got it? All I'm askin' Is for a little respect when you get home Preach, Aretha! A rant, if you will. Start respecting content. Content marketing centers around the concept of providing “something” that your potential audience will like/find useful to…
Tweets of the Week – My Favs on Content Marketing
In no particular order, my favorite tweets from the past week. Curation. Community. Writing tips. And some stuff about content marketing. heidicohen Want to improve your #contentmarketing? See what @jaybaer & @TheSalesLion have to say=> 5 tips. heidicohen.com/pro-content-ma… #cmworld Never a bad idea to learn from the best. Sitecore 3 out of 4 feel…

