Content marketing is the devil, Bobby Boucher! Yeah, I admit it – I’ve watched “The Waterboy” more than once (and being from Louisiana I knew how to pronounce “Boucher” right even before I saw the movie). What’s this got to do with content marketing? An article in the Washington Post this morning caught my eye;…
Category: Content Marketing
Tweets of the Week – My Favs on Content Marketing
In no particular order, my favorite tweets from the past week. Curation. Community. Writing tips. And some stuff about content marketing. heidicohen Want to improve your #contentmarketing? See what @jaybaer & @TheSalesLion have to say=> 5 tips. heidicohen.com/pro-content-ma… #cmworld Never a bad idea to learn from the best. Sitecore 3 out of 4 feel…
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INBOUND14: Do what you love
I had the good fortune to attend HubSpot’s INBOUND14 event. Great event for content, excuse me, inbound marketing. As I reviewed my notes, these are some of my favorite quotes from the sessions I attended. “Less is more.” Lindsay Thibeault, Senior Inbound Professor, HubSpot Academy @LindsayRegina I need this as a tattoo. I’ve heard this…
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Content Marketing: Lessons from Ravens Camp
I saw Pro Bowlers and some borderline Hall of Famers practicing the basics; you should too. I watch a lot (too much even) football. I also read a fair amount about content marketing. I’m not quite sure why it’s taken this long to realize there are content marketing lessons you can take from football (the…
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What I Learned Today: Good Idea Plus No Planning Equals Horrible
A good idea horribly implemented and with no follow through is worse than no idea at all. I live about 10 minutes away from Merriweather Post Pavilion, one of the best outdoor concert venues in the country. My wife and I are both fans of Queen and we both like Adam Lambert. When we realized…
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What I Learned Today: Lots of Reading Still to Do
After looking at this list of Content Strategy books posted by Scott Abel, I realized (again) that there's always more to learn about content strategy/marketing. Click the image for the list.
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The Future of Work — All About Content
A few quick thoughts on the future of work, spurred by Gartner's research request on the same topic.
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Lie To Me – The Essential Skill to Keep Your Content on Schedule
I tell my two girls all the time that, more than anything else, I hate a liar. That's a lie. Kinda. There is a time and place for lying in the workplace -- deadlines. I hate being lied to, but I encouraged every managing editor I ever worked with (and they learned to do this…
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